Why do foreign investors come to Serbia?



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Belgrade – The reforms implemented so far have already opened the door to investors from, above all, European countries, but also from other parts of the world.


Source: RTS

Photo: Depositphotos, selensergen

Photo: Depositphotos, selensergen

According to the Trade Records Agency, there are 18,000 majority foreign-owned companies operating in Serbia and employing about 350,000 workers. In the last decade, they have invested 24.5 billion euros directly in Serbia, reports RTS.

According to a survey conducted by the American Chamber of Commerce among its members for eight years, companies are satisfied with the macroeconomic stability in Serbia, the reduction of the budget deficit, the reduction of the administration, especially in the area of ​​issuing building permits and e-government reform.

The objections stem from the efficiency of the judiciary, the rule of law, the fight against corruption, and the transparency of fiscal policy.

They started out as America’s largest greenfield investment and are now in their jubilee years.

“We have produced 18 billion beverage cans and employ 400 people. In addition, Belgrade has become an operational center for a number of global business services. We export cans from our factory in Belgrade to more than 20 markets,” said Branislav Savi , factory manager of Bol. pekiding “.

Aleksandar Jakovljevi, director of the “Philip Morris” factory, says that the company has become a large regional production center from where products are exported to more than 50 countries around the world.

“Belgrade is also the center of Southeast Europe, from where we coordinate the work of a large number of markets,” said Jakovljevi.

No signs of foreign investors leaving Serbia

Due to the kovida-19 pandemic, companies are recording lower profits, less ambitions in terms of business expansion, new investments and employment, and the bottom line business outcome will certainly be worse.

When asked if there are indications that some companies are planning to exit Serbian markets, the Chairman of the Board of the German-Serbian Chamber of Commerce, Udo Eichlinger, said that there are currently no indications in this regard.

“On the contrary, we have more companies knocking on doors and seeing business opportunities in Serbia,” Eichlinger added.

For the German Chamber of Commerce it is important that everything agreed, sometimes true with a threat, is fulfilled, so the Government of Serbia is a trusted partner. Perhaps that is why criticism is heard about the privilege of foreign companies.

“I don’t think anybody will come and say ‘I’m creating hundreds of jobs and I want different treatment from the government.’ I seriously doubt it,” Eichlinger said.

The president of the Serbian Chamber of Commerce, Marko Ade, says that SCC has a very clear communication with foreign investors.

“So they don’t come here for abstract reasons, but because they have a certain vision of how they can do a good job,” Ada believes.

The National Bank of Serbia estimates that foreign direct investment will reach 2.3 billion euros this year, due to a smaller pandemic than last year, when it reached a record 3.8 billion euros.



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