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Until a year ago, it would have been unthinkable for someone to resign the position of director of a powerful Swiss company in order to move to a new job in Belgrade. That’s exactly what thirty-four-year-old John Jovanović did. His appointment as director of the newly opened Belgrade office of the United States’ International Development Finance Corporation (DFC) has attracted media attention. This young and successful manager, Serbian by origin and American by citizenship, was greeted on the internet bazaar in two ways: some believe he is our “liaison officer” with the Donald Trump administration, and others that he is an “Americanized Serbian “who wore shoes instead of shoes. cowboy boots.
However, only two things are certain: with the opening of the DFC office in Belgrade, Serbia will certainly swell on the map of American investments, and in that business, Jovanovic will be the chief cartographer, in charge of managing the budget of DFC for a total of 60 billion. Dollars. Part of that money will be spent on participation in already planned projects, such as the future Peace Highway from Nis through Pristina and Tirana to Durres, but also in future ventures stemming from the recent agreements between Belgrade and Pristina signed in Washington.
Although Minister Branislav Nedimović predicted insomnia (“John Jovanović will not be able to sleep due to our proposals”), chances are high that the director of the DFC’s Belgrade office, given his successful biography, is dreaming in peace. Growing up in Chicago, where his parents Srecko and Nada once moved, Jovanovic graduated from Princeton University with a master’s degree from the University of Pennsylvania. In addition to the Swiss “Mercury Energy Group”, he worked for many other companies such as “Deutsche Bank”, “Berenson”, “Noble Group” and “Cadent Energy Partners”. He is a member of the board of ICT Hub Venture, an investment fund for start-up projects in the Balkans, then the board of the EastWest Institute and the circle of young leaders of the Milken Institute, and is also co-chair of the non-profit organization Health Corps, which educates high school students about nutrition. and stress. Jovanovic’s wife, Daphne Oz, whom he married ten years ago at the Serbian Orthodox Church in Portland, is known in the United States as a blogger, nutritionist, television personality, and daughter of famous television physician Mehmet Oz, who was cast to The Media Orbit by Oprah Winfrey. John and Daphne have four children: daughters Philomena, Domenic and Giovanni and a son Jovan, whom they call John-John. Daphne once explained her son’s name and nickname with the words: “We call our son Jovan Jovanović Jr. My husband is Serbian and my son is named after his father, and we call him John-John.”
According to the same pattern, a part of the Serbian internet bazaar claims that John Jovanović became “Americanized”, asking an informed question as to whether his real name is Jovan. On the other hand, those who defend him sometimes resort to slightly exaggerated comparisons, such as the comment on the website “Politika”: “Nikola Tesla was also called Nick, so he was and still is ours.”
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