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A recognizable neighborhood service, a wide range of products, always fresh fruits and vegetables and the smiles of the vendors who greet their customers every day are part of the daily life of Maxi supermarkets. Guided by the promises that each day you will be a better neighbor and a better place to shop, Maxi has been serving his fellow citizens for 20 years.
Since the opening of the first Maxi supermarket on December 12, 2000, following the trends and needs of the modern customer, Maxi has today become synonymous with modern shopping. Over the past two decades, by listening to the needs of its consumers, Maxi has refined its design and, by introducing completely new innovations and shopping destinations, has ensured that it is chosen as a customer’s favorite supermarket for years.
– Maxi has been recognized as one of the favorite stores for years, and that is the result of the strong commitment of a great team of great people. All the well-known people who greet our customers every day in stores all over Serbia, but also the entire support system behind them, our colleagues from the Distribution Center, Support Service, as well as a proven supplier chain make the whole system works perfectly. Maxi has set standards in the shopping experience and, through responsible business, has been the first to open supermarkets using environmentally friendly refrigeration systems. Twenty years was enough to set standards, but also to further engage with the community to continue raising the bar for business and pushing the boundaries every day as leaders in the field of retail, said Jan-Willem Dockhair, CEO of Deleuze Serbia .
In order to inspire customers to a better and higher quality life, Maxi, through innovations in range and service, makes additional efforts to provide them with a wide range of healthier products, while providing the best quality and affordable prices. Thus, in addition to the recognized range of quality fresh food and a healthier corner, in Maxi supermarkets consumers can now find an additional nutritional labeling system, Nutri-Score, on white label products, which helps them to choose food more easily and provide a balanced diet. .
Responding to the different needs of its customers, this supermarket has kept everything they are accustomed to, providing them with something fresh every day, but has further enriched the shopping experience with innovations such as the unique Maxi artisan bakery concept, where customers can enjoy the traditional. breads, handmade in the store itself. Maxi does not forget the younger generations, as well as its loyal customers, that is why throughout the year it continuously organizes numerous loyalty programs within which, at additional discounted prices, you can find toys, decorated for the home, but also everything you need for one. families.
For the jubilee birthday, as a gift to both himself and consumers, Maxi has expanded its network. In an extremely attractive location, within the Belgrade Waterfront complex, at 2,000 square meters, the largest Maxi ever opened, offering a completely new shopping experience. On top of all that, Maxi joined a new brand, Mega Maxi, and Maxi online, which meets the digital requirements of the modern era, also contributes to the entire service chain.
Maxi is part of the Delez Srbija family, one of the largest retail chains in Serbia, serving more than 1.2 million customers per month at more than 450 locations across the country, with almost 13,000 employees.
20 years ago, a story began in Serbia that inextricably connects all good neighbors, a tradition that became a way of life. With the first Maxi supermarket, Serbia got a neighbor with whom it rejoices, celebrates, overcomes challenges, lives. The jubilee year of celebration is just an announcement of new and common Maxi victories.
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