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BELGRADE – In Serbia, more than 80,000 tons of clothing are sold each year or almost 12 kilograms per person, according to the first official social research on the life cycle of clothing in our country, carried out by the Center for Environmental Improvement.
We mainly buy stockings and socks (8.3 pieces), boxers and briefs (7.6 pieces) and undershirts and undershirts (5.4 pieces). Other garments, such as shirts, blouses, dresses, pants and jeans, are bought less frequently, between two and three pieces a year, while jackets, coats, coats and special pieces (ski clothes, suits, ties, bathrobes) they are bought less frequently.
Most of the time we buy clothes in stores of global brands (60.5%), second-hand clothes stores (16.2%), stores of national manufacturers (13.4%) and, together, less than 10 % of citizens buy clothing online, in markets or in some other places, the statement said.
The quality of clothing is crucial for 54.5 percent of those surveyed, while for 41.2 percent the most important factor is price. Only 4.3 percent of them buy clothes because of the trend.
Almost one in three respondents wears pants and jeans, tracksuits and T-shirts for up to 12 months. This data is worrying, considering that 2,700 liters of water are needed for the production of a T-shirt, and a dizzying 10,000 liters for a pair of jeans, the ad states.
On average, we wear socks for less time (14 months) and panties (20 months), and 73.1 percent of respondents wear socks for less than a year. It is similar with underwear and bras, which 57.5 and 48.4 percent of respondents wear for less than a year.
On the other hand, ski suits have the longest wearing period (58 months), followed by coats and bathrobes (52 months each). When looking at the big picture, most types of clothing are worn between 30 and 40 months.
When they no longer want to wear certain items, more than 55 percent of respondents donate clothing, 16 percent generally keep them in the closet, and nearly 16 percent donate clothing. The fewest number of respondents try to sell it (2.2%), about 7.0 percent of them change the purpose of their clothing and almost 4.0 percent throw it away.
Slightly less than half of the respondents (49%) are aware of the unfavorable conditions in which clothing is produced. However, only one in three have any idea of the energy waste of the fashion industry. Although 55 percent are familiar with the phenomenon of fast fashion, it is evident that there is a decrease in the percentage of knowledge when it comes to these phenomena that are associated with fast fashion.
Although it is often repeated that women are in the lead in the purchase of clothes, research has shown that in addition to minimal differences in the number of individual pieces purchased, both sexes register the same average, so it can be concluded that gender is not a crucial dimension of the respondents’ consumption practice.
Too, It is striking to find that the period of wearing clothes for men is shorter than for women. Research shows that the public is not remotely aware of the multiple social and moral contradictions of fast fashion, as well as its disastrous consequences for the environment, so it is very important to be more sensitive and aware of everything that implies. fast fashion. statement.
The research on the life cycle of garments in Serbia was conducted from July 27 to August 10, 2020 and involved 1,889 respondents from all over Serbia.
Kurir.rs/Tanjug
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