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It is estimated that a family of four integrates around 50 kilograms of diverse clothing into their closets in just one year. In total, up to 80,000 tons of “fabric” are sold in our country in 12 months, and we spend more on socks and underwear! The results of this analysis show that the useful life of a pair of pants, jeans, tracksuits and T-shirts, for a third of the respondents, is up to 12 months.
These data were shown by the first official social research on the life cycle of clothes in Serbia, carried out by the Center for Environmental Improvement.
AND MEN’S TOPICS
Although it is often repeated that women are at the forefront in buying clothes, research has shown that both genders have the same average, according to Research on Fashion Habits of Our Residents. – Even the period of wearing clothes for men is shorter than for women.
– We mainly buy stockings and socks, an 8.3-piece stocking, 7.6-piece boxers and panties, and 5.4-piece undershirts and undershirts – is the data from this unusual life cycle analysis of clothing in Serbia . – Other garments, such as shirts, blouses, dresses, pants and jeans, are bought less frequently, between 2 and 3 garments per year. On rare occasions, money is set aside for jackets, coats, coats, and specialty items such as ski suits, formal suits, ties, bathrobes.
Serbian consumers like to shop at global brand stores. Up to 60.5 percent of residents dress in these stores, while second-hand stores rank second, where 16.2 percent of customers shop. Stores of domestic producers are in third place, where 13.4 percent of the population of Serbia trades.
– Less than 10 percent of us buy online, in markets or elsewhere, is the data of this research. – The quality of clothing is crucial for 54.5 percent of respondents, while 41.2 percent consider price to be the most important factor. Only 4.3 percent of them buy clothes because of the trend.
QUICK FASHION
About half of the respondents are familiar with the unfavorable conditions in which clothing is produced, but only one in three respondents have any idea of the energy waste of the fashion industry. Although 55% are familiar with this phenomenon of “fast fashion”, but not its consequences.
The result that the useful life of pants, jeans, tracksuits and T-shirts, for a third of those surveyed up to 12 months, is considered worrying in the Center, because 2,700 liters of water are needed to produce a T-shirt and a dizzying 10,000 liters for a pair of jeans. On average, they say, we wear socks for the shortest time: 14 months and underwear, 20 months. Up to 73.1 percent of those surveyed wear socks for up to one year. The same is true of boxers, women’s underwear, bras, which half of them discard in less than 12 months. On the other hand, ski suits have the longest period of use, with an average duration of 58 months, coats and bathrobes, 52 months each.
– When we look at the big picture, most types of clothing are worn between 30 and 40 months – they say from the Center for Environmental Improvement. – When they no longer want to wear certain clothes, more than half of those surveyed donate clothes, 16% keep them in the closet and the same amount donates them. The fewest number of respondents try to sell it, about two percent of them, about seven percent use it for other purposes, and almost four percent throw it away.
The researchers in this analysis emphasize that all the numbers would be higher, because the analysis was conducted in the midst of the corona virus pandemic, when purchases were reduced by as much as 48 percent.
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