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Russian retail chain Mere opened its first market in Serbia today.
Source: B92, Ana Ristovi
Photo: MERE
This is a sales facility in the Belgrade neighborhood of Batajnica, on Colonel Milenko Pavlovic Street, which will open its doors to customers at 9 o’clock.
As the public relations manager of this brand, Antonela Bijeli Milojica, told B92.net in the second half of January, Mere Markets is expected to see the light in Vrca, Subotica, Kruevac and Kraljevo.
100 markets are planned in our country
“The company that opens markets under the MERE brand in the Serbian market had the idea to open 100 markets throughout Serbia. Our directors and development managers are considering all places in Serbia to open our markets, and how the choice falls on one A city in particular is a combination of different circumstances. We are a company that does not build markets and does not buy land, but we find existing facilities that must meet certain criteria “, explains our interlocutor.
As for the number of employees who will work in them, as he adds, it is a network that varies according to the installation and the place.
“Certainly no fewer than 12 people will work in one market, with all the support they have from colleagues in other markets from the head office,” he says.
We also asked him what prices Serbian consumers expect.
“Regarding prices, our strategy is ‘Low prices every day’ and that is what people will surely and always get with us. And those low prices apply to all products that will be sold in our country,” he said Bijeli Milojica.
what are you waiting for
Considering that there have already been unsuccessful attempts in Serbia in the field of so-called hard or discounted discounts, the question arises whether there is a need for such sales facilities in our country.
“When something new starts, from scratch and from the beginning there is always the fear that it is not necessary. When our company started operating, there were no pessimistic assumptions, ideas and expectations, because otherwise everything is in vain. We were hoping that if this kind of market model can work well in Russia, and then in Europe, we think it can work in Serbia as well. stop at the portal.
In addition, they believe that they are not competitors of anyone.
Photo: MERE
“This type of market allows the development and visibility of some smaller, unknown fashion brands that are not available in large retail chains. In addition, there are categories of products that we do not sell, it also speaks of a different work structure that exists in our country ”, he said.
There is room for Russian and Serbian products.
“When we talk about national products, I must emphasize that this is the most important issue. In MERE markets, the emphasis is on direct cooperation with small producers who can offer excellent quality at lower prices. The first part of the range it will be mainly Serbian products. We do not have our own brands, and the emphasis will not be on Russian products, which will also be with us. The emphasis is always on quality at the lowest price, “explains our interlocutor.
As he reveals for B92.net, starting next year there will be products from Russia and all the other countries where the MERE markets operate, manufacturers who have to offer the Serbian buyer both novelty and quality and affordable price.
“Exporting Serbian products is not a priority at the moment, but business is going fast, so we think we will have good news next time when we talk about the presence of Serbian products in the MERE markets of Europe and Russia.” adds Bijeli Milojica.
Why Serbia and why now?
We are witnessing that the current decline this year has brought numerous problems.
“The coronavirus as a challenge of the 21st century that has unfortunately befallen us has stopped many activities, businesses and income. On the other hand, some branches of the economy have not felt the consequences or their business has grown. In this difficult time where everything is uncertain, our “The company offers exactly what every family needs now. All the most necessary groceries, of safe quality and the lowest prices, without paying more for packaging, branding or advertising ”, he concludes.
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