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After Congressman Celso Russomanno (Republicans) fell and fluctuated negatively in the polls due to his intention to vote for the São Paulo City Council, his election time announcements did not mention the President of the Republic, Jair Bolsonaro. The programs that aired in political hours the day before yesterday and yesterday did not even use excerpts from the jingle in which Bolsonaro was quoted. In the inserts, Russomanno criticizes the governor João Doria (PSDB) and the toucan Bruno Covas, mayor and main opponent of the parliamentarian, according to an investigation.
At the premiere of the free electoral advertising on radio and television on the 9th, the candidate’s jingle quoted Bolsonaro three times. “With Russomanno and Bolsonaro, our city wins,” read an excerpt from the song. In the chorus, repeated twice, there was the passage “and Bolsonaro supporting.” The most recent announcements of the song do not contain verses that quote the president. The shift in focus comes after the release of the Datafolha survey, which on the 22nd showed Russomanno fell from 27% to 20%, while Covas positively ranged from 21% to 23%.
Also, in São Paulo, Ibope / TV Globo /Status launched on the 15th, it points out that 48% rate the Bolsonaro government as bad or bad and 26% as good or good, which can also be reflected in the transfer of votes.
Russomanno’s new announcements have also alluded to the fact that Doria broke a promise made during the 2016 campaign that she would end her term as mayor. As is Covas, then vice, who is completing the management, the mayor of Tucano is called in the plays “BrunoDoria”. The nickname was already used in the campaign, but it gained more emphasis.
TO StatusThe marketer Elsinho Mouco, responsible for the entire campaign strategy, said that yes, there is more artillery aimed at Covas, with whom Russomanno is technically linked to Ibope and Datafolha, within the margin of error. “They are critical above the waist line,” he said. “We are playing with the Covas campaign, which has three words with the letter F. We add a fourth: F for ‘disappeared’, about the jobs and income that already were,” he said. Mouco denied that there is any intention to put less emphasis on the president in the works and attributed it to circumstantial reasons. “Bolsonaro will continue to be cited,” he said.
Mouco’s hiring was endorsed by the Minister of Communications, Fábio Faria. The portfolio executive secretary, Fabio Wajngarten, has participated in campaign meetings. The suggestion to make a full association between the candidate and Bolsonaro came from Wajngarten.
Participating on Saturday StatusOn the 19th, Russomanno said several times that he is a “friend” of Bolsonaro. Even so, he avoided giving a direct answer to questions about suspicions against the president’s family and those around him, such as the Queiroz case. This week, the candidate had already disagreed, saying that he would not oppose the purchase of the vaccine against the new coronavirus that the Chinese laboratory Sinovac is developing, in alliance with the Butantan Institute.
The president of the São Paulo PSDB, Fernando Alfredo, said that Russomanno adopted this strategy because “he has nothing to show for the city” and recalled that the Republicans were part of the Covas base in the São Paulo City Council.
Features
Elsinho Mouco is now concentrating multiple assignments related to the Russomanno campaign, including overall coordination, following the death of Republican municipal president Marcos Alcântara on Sunday. In the pre-campaign, Alcântara was in charge of elaborating points that were later included in the government plan, in addition to taking care of political articulation and communication. Alcântara helped negotiate confirmation of the candidacy with Russomanno and prepared the party council list. The information is from the newspaper The State of S. Paulo.
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