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The health sector is number 1 in the pandemic, but it faces a peculiar situation. It does not mean that you will work hard on customer support and therefore make a good profit. The president of Unimed Grande Florianópolis, Theo Fernando Bub, reveals the current challenges of the medical cooperative. According to him, the work has two focuses: providing customer service and taking care of the organization’s finances, which implies the remuneration of cooperative doctors, providers and other partners.
– The system cannot stop working, especially in this pandemic time when the level of care must be preserved. Faced with uncertainties and difficulties, there is an effort to keep payments up-to-date and help our partners, says Theo Bub, a cardiac specialist in arrhythmias.
Unimed made an emergency plan to contribute to the monthly remuneration of doctors, who face a sharp drop in the number of visits and consultations due to social isolation. The cooperative has more than 1,600 associate doctors and 1,100 employees. According to the president, since the new coronavirus crisis will not be predicted when the option will last, the option is an integrated vision of management, with attention to customer maintenance and balance of income and expenses.
The goal is not to repeat internally the deep crisis he faced during the two years of the Brazilian recession, 2015 and 2016. With the experience of those who played a strategic role in updating finances after this difficult phase, the CEO of Unimed Grande Florianópolis Richard Oliveira, take care again that the accounts are sustainable.
– In the past, we took over a dilapidated business and did everything we could to keep it open. Now, we will do whatever it takes, says Richard Oliveira.
Service to Covid-19
When the coronavirus reached Santa Catarina, one of the first steps taken by Unimed Grande Florianópolis was to suspend the vacations of the professionals involved in patient care and strengthen the teams.
Unimed Hospital, on the recommendation of the State Department of Health, established a special protocol for the care of suspected and confirmed patients by Covid-19. The measures included own reception, specific beds, ICU structure, training of professionals, adaptation of personal protective equipment (PPE) and orientation for patients and family members.
– The commitment is for the health of both our clients and the doctors and teams. In view of the increase in the number of cases, the main measures we have taken are to delay and prevent the spread of the disease, highlights the cooperative’s superintendent, Jolnei Antonio Hawerroth.
The technical director of the Unimed Hospital, Gabriel Gustavo Longo, reports that among the security measures adopted are the postponement of elective surgeries, consultations and examinations. According to him, this pandemic shows how important safety is in the care of patients and the preservation of the health of professionals in the area.
500 thousand cloth masks
Among the initiatives to take care of the health of a greater number of people, Unimed da Capital acquired 500 thousand reusable cloth masks to deliver to cooperative clients, employees and doctors. The distribution will be made in a management scheme, in which the person will receive a kit without leaving the car, the temperature will be verified and they will receive care instructions transmitted by a health professional.
Another novelty of Unimed was the offer of more services by phone. Doctors provided information on Covid-19 symptoms on 0800 940 7800. At-risk clients, age 60 and older, with chronic conditions, were treated remotely.
– This moment is atypical and we do not know how much longer it will remain. It is part of our mission to provide the best assistance to our clients and to join forces to be on the side of the beneficiaries, cooperative doctors, clinics, laboratories, hospitals and other partners, says Waldemar de Souza Junior, vice president of Unimed.
The increased use of technology also receives more attention. Doctors strive to use telemedicine more to avoid contact, and therefore increase security, to avoid contact with the virus. In customer service, Unimed reinforced digital services such as chat, more information on social networks and local media. Administrative workers went to the home office, events and trips were canceled.
Management team
As a medical cooperative, all leadership positions at Unimed Grande Florianópolis are filled by doctors. The exception is CEO Richard de Oliveira, who is a market executive.
We are a family owned and operated business.
