Users get their first look at Apple’s tracking tags

Illustration for an article titled Sneak Peak on the Apple Pal feature that Facebook keeps up at night

Photo: Justin Sullivan (Getty Images)

All Privacy-protection Goody’s Apple Play has promised to enter the iOS 14 update, the so-called “Tracking transparency“The warnings were probably the highest ControversialStimulate enough pushback from fellow tech giant Facebook which ended the feature Delays occur Its original past aAutumn Deadline.

Now it looks like Apple had a long wait for the moment. A user with beta with access has shared in the upcoming iOS 14.4 update A screenshot .t The NBA’s App Facial app, on non-NBA apps and websites, has been asked to track their activity on the Merchant Forum. In a customizable fine print with these tracking prompts, the NBA app notes that it will use this data to provide “a better and more personalized advertising experience” – which is what it means.

According to RCumers, it seems that some people, even using older versions of iOS 14, have started receiving these warnings on special apps, even though they are “incompatible with it”.

To recap in a nutshell, the so-called “idea of ​​Apple momentApptracking Transparency Framework“Or ATT for short” is to give users control over the amount of data they are allowed to hover over the apps on their phones. Arguably, the Jesuitt piece of data that users use with the update will be their phone’s ad identifier or IDFA. We have covered IDFA .In depth First, but briefly, it’s a string of letters that identifies your specific phone in all the apps you use. Being able to access this unique ID not only allows advertisers to track from app to app, but also from within Tons Of Others As well as the way.

Naturally, most were advertisers Slightly peeved On the idea that Apple Pal would cut off their data supply. And ironically, the face of this peeled party was Facebook. We’re done Mentioned earlier Outside of Instagram, WhatsApp and its flagship blue app, Facebook also has an external “advertising network” that allows users of that app to be rearranged on Facebook’s numerous platforms, shutting down the provision of customer’s phone data through non-Facebook apps. Losing IDFA’s access access, in particular, means that this ad network is losing many tons of valuable customer data, which means that Facebook is losing the ad, which was used to target that data historically.

That said, I think we can all agree that as far as companies go Facebook Not really The most sympathetic player. This is the reason why for the last few months its tactic has been tactfully telling us that the ATT update is likely to eliminate small businesses that rely on its advertising platform for their day-to-day work. Since August Gust, we’ve seen this message move forward Press calls, Corporate Blog posts, And by last week – two full-page Newspaper ads.

Facebook, for its part, is kind of vague how Small businesses will be affected (in addition to some vague definitions of bad). Now that the real details about what goes into ATT have come out, it looks like Facebook’s own advertisers Not too worried About the real impact of the pike coming down.

According to RCumers, the 14.4 update should be released to the public in January or February 2021. It looks like Facebook – and the rest of the people – will see those effects soon enough.