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The severity of the incident with the comment on the breach led to significant revenue losses and a massive departure of advertisers from the SKAI reality show.
According to Reallife, channel sources speak of “financial disaster”, as Big Brother business breaks fell dramatically, significantly reducing revenue.
Agreements for product placement in the program with three big companies were suspended, while they were also withdrawn from the end of program titles a total of 21 companies who sponsored “Big Brother”.
It is indicative that last Wednesday, in a two-hour episode, there were only two commercial breaks, with a total duration of just 9 minutes, in which, in fact, two or three spots were not commercials but trailers for the station.
It is estimated that the loss of income reaches 250,000 euros per week.
At the same time, The Big Brother disruption scenario examined at least momentarily by the station rejected For financial reasons, of the total 4 million program costs, almost 3 million have already been spent and are financially “suicide” for SKAI the early termination of “Big Brother” without the possibility of depreciation.
SKAI sources speak for “war” with a focus on commercial revenue and reporting a coordinated attack by rival stations and pressure on the large advertising companies to remove their advertising packages from the Faliro station.
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