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May 03, 2020 – 11:55 p. m.
Drafting of El País
The businessmen from Cali are not willing to miss such special dates as Mother’s Day, not only for its family meaning but for what it represents in sales. So even in the midst of being confined by Covid-19, they are devising strategies to bring their products home.
Fenalco’s calculations indicate that 97% of citizens celebrate this date and on average spend between $ 100,000 and $ 200,000 in gifts, making it one of the best seasons for business.
The Ministry of Commerce, Industry and Tourism confirmed yesterday that the celebration of Mother’s Day will not move, and remains for this May 10, but they proposed “an additional celebration. We deserve to pay tribute to our mothers all together, as a family, ”said José Manuel Restrepo, head of this portfolio, on his Twitter account.
So everything is ready for the celebration. For example, clothing stores have started their campaign on social networks. Nelson Aristizábal, manager of Aritex and the Temple of Fashion, explained that they created a platform with several clothing companies to sell online, which is already ready.
Also read: Mother’s Day will be May 10, but there will be another celebration in the second half of the year
“During this quarantine, we have strengthened our relationship with consumers via social networks and we have remained present in homes. We are now developing a campaign to boost sales this week on the occasion of Mother’s Day, “she said.
Likewise, shopping centers such as Único have turned to the networks, not only with the restaurant service, but much of their trade (clothing, household items, shoes) is on the internet. “We have enabled the virtual shopping center with offices for the entire country. In addition, we launched a beautiful campaign to remember the importance of the mother at this time, “said Leidy Villacreces, communications coordinator.
Technology warehouses also do the same. Claro, for example, offers products with no initial fee, with free shipping for purchases made online until May 7.
Another business that expects to have great movement next weekend is food.
Christian San Miguel, founder of Wonderfood, which offers healthy breakfasts, says that he already has an agenda all Sunday and that he is even hiring on Saturday with his special breakfasts and snacks for mothers. “In this quarantine the business has moved a lot, people do not miss special dates, they always want to celebrate or send a nice detail to their family and a breakfast is a good option, so sales have increased,” said the young man who works with his wife and who directly distributes the products.
Like them there is a wide offer of sites in Cali, which are promoted by social networks, and that bring home special breakfasts or other products for Mother’s Day and other occasions.
Which is the day?
The Government indicated that this May 10 will be celebrated Mother’s Day, but opened the possibility that, in the second half of the year, there will be a second commemoration.
The National Federation of Merchants had made the request from the perspective that Colombians celebrate this date, the second most important of the year, with the family in social gatherings or in restaurants, which cannot be done this Sunday due to quarantine.
“Having a second celebration gives us the possibility of having two different settings to celebrate mothers. It is our commitment, that of all organized commerce and that of the gastronomy sector, to support these two dates and accompany Colombian families, ”said Jaime Alberto Cabal, president of Fenalco.
Which is the day?
The Government indicated that this May 10 will be celebrated Mother’s Day, but opened the possibility that, in the second half of the year, there will be a second commemoration.
The National Federation of Merchants had made the request from the perspective that Colombians celebrate this date, the second most important of the year, with the family in social gatherings or in restaurants, which cannot be done this Sunday due to quarantine.
“Having a second celebration gives us the possibility of having two different settings to celebrate mothers. It is our commitment, that of all organized commerce and that of the gastronomy sector, to support these two dates and accompany Colombian families, ”said Jaime Alberto Cabal, president of Fenalco.
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