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Quino, the Argentine cartoonist and graphic humorist creator of the world-renowned Mafalda comic strip, died at the age of 88, in his hometown, to which he had returned since 2017, according to Argentine media.
Known as Quino, his name was Joaquín Salvador Lavado, he was born in Mendoza in 1932, he was the son of Spaniards. And in the beginning he was influenced by his uncle, the painter and designer Joaquín Tejón. He began studies of Fine Arts, which he left in 1949 to dedicate himself to humor.
Since 1945 he was already publishing. But the one that would lead him to world fame was born, with its first publication in the Argentine press, on September 29, 1964, just yesterday 56 years ago. She was a tender and innocent, but very critical, 4-year-old girl, who according to some “could not have a more propitious date for her birth than the beginning of the revolutionized decade of the 60s”.
(You can also read this article that recalled the creation of Mafalda, 55 years after its publication, last year).
Precisely his critical sense and his innocence with which he commented with his parents not only daily life but the events that surrounded the present of his time were the events that led the public to love Mafalda from the first moment.
The history of Mafalda, since then, has always been linked to that of Quino. The cartoonist had been hired in 1962 to make advertising drawings for the Mansfield brand of washing machines. For them it was the first drawing of Mafalda. But the campaign was not accepted and the vignettes were shelved.
After two years, Mafalda’s image was published for the first time in the magazine Front page. A year later it was in the pages of the newspaper The world. In 1967 it was in the magazine Seven days, that published it until June 1973, when Quino felt that the character was exhausted and stopped drawing it.
For his work, he had been honored with the Prince of Asturias Award for Communication and Humanities in 2014, among other multiple recognitions for his creations.
Drafting of Culture
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