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Everton has yet to see James Rodríguez in competition, but it does feel his presence and is enjoying a world-class signing.
As reported by the club’s marketing managers to Liverpool Echo, in just 48 hours, since the announcement of their arrival, they reached 400 million people.
The club knew how to capitalize on the player’s 95 million followers on the player’s social networks and launched a marketing campaign that was broadcast at Albert Dock, Torre Colpatria in Bogotá, Times Square in NY and on a ‘digital boat’ in Miami. The impressive result exceeded all expectations.
According to Richard Kenyon, Director of Marketing, Communications and Community, “James’s popularity in these territories (South America and the United States) represents a brilliant opportunity for us and fits perfectly with our international strategy and the associated marketing and engagement activity that we already had. started in these areas. To mark the arrival of James, and to build a strong platform for future activity, we needed to ensure we made a huge impact globally and we have used a variety of tactics to do so, including extensive digital marketing and social media activity and advertising. Exterior”.
The event, unprecedented for the club, has accelerated Everton’s plans to open an office in the US, which could be in southern California or Florida, and will surely allow for pre-season friendlies in North America and the United States. Sur, which for months I was planning.
