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“Baby Shark”, the annoying nursery rhyme recorded by the South Korean company Pinkfong, became the most viewed video in YouTube history.
More than 7.044 million views, the theme surpassed Slowly, the hit by Luis Fonsi, who previously held the record.
If we add the number of reproductions in time, the video has been watched continuously by 30,187 years.
Pinkfong is estimated to have made $ 5.2 million from the YouTube video alone.
Origin
Baby shark it took four years for it to top the YouTube chart. But the song is much older than that.
It is believed to have originated in the 70’s summer camps in United States.
One theory holds that it was invented in 1975, when the movie “Jaws” by Steven Spielberg it was a bestseller in the world.
There are a number of variations on the basic premise, including a version in which a surfer loses an arm when attacked by a shark, and another in which the protagonist is killed.
Addictive version
But none of them had the phenomenal success of the performance Pinkfong uploaded to YouTube in 2015, sung by the Korean-American Hope seggoine of 10 years.
Their addicting “du du du du du” hook and fish dance moves became extremely popular in South Korea, where famous bands such as “Red Velvet”, “Girl’s Generation” and “Blackbird” began to incorporate them into their concerts. .
Later, Pinkfong released a second video titled “Baby Shark’s Dance”, in which two children did the dance routine.
The video clip inspired the label #BabySharkChallenge.
The song is very attractive to children, whose appetite for repetition it certainly helped the song become one of the most viewed videos.
“Lullabies have always been rather slow, cuddly, to help children fall asleep (as opposed to Baby Shark”), Pinkfong’s marketing director Jamie Oh told the BBC in 2018.
“Baby shark Pinkfong is very fashionable, has a very upbeat beat and dance moves. The animation is very vivid. We call it Next Generation K-Pop. ”
The company is transforming the song into a movie and a musical, and he hopes it will become “another classic of children’s music, like ‘Estrellita, where are you,'” Oh added.
Torture
However, Pinkfong’s parent company SmartStudy was sued last year by the children’s songwriter. Jonathan Wright, who recorded a similar arrangement of the song in 2011 and claims he owns the copyright to that performance.
SmartStudy replied that their version was “based on a traditional song that has passed into the public domain.” The case is still being examined by the Korean Copyright Commission.
Last month, the song was at the center of another controversy, when three prison workers in Oklahoma, USA, were accused of using it to punish inmates.
According to court documents, five prisoners were handcuffed against a wall and forced to stand for two hours while listening to Baby shark and again.
Exposure to the song put “undue emotional pressure on inmates who were probably already suffering,” said District Attorney David Prater.
But the song has also been used for positive purposes.
When Eliane Jabbour unexpectedly found herself in the middle of an anti-government demonstration in Lebanon in October, she was concerned that the shock would scare her 15-month-old son who had just awakened from a nap in the car.
The protesters surrounded the car and began to sing Baby shark to help calm the baby.
A video of the episode in Beirut, with Robin staring wide-eyed at the protesters singing and dancing, went viral and became a symbol of hope amid the protests.
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