With the title of Palmeiras in the Libertadores, SBT has the highest Ibope since 2004 – 30/01/2021



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With the final of the Libertadores da América between Palmeiras and Santos, won today by Palmeiras (30), SBT scored its highest audience since 2004. According to previous audience data obtained by sports, the game obtained an average of 25 points with peaks of 32 between 5:00 p.m. and 7:03 p.m. At the same time, Globo had an average of 11: Record recorded 4 and Band scored 2.

In 2004, the station obtained an average of 31 points with the projection of a film of the franchise “Harry Potter”; the current average of 25 points is the highest since then.

SBT was the leader of the audience throughout the game. The first half, between 5:00 pm and 5:49 pm, scored 24 points on average against 10 for Globo, who promised to play the first “Big Fone” of the season “BBB21” within the “Caldeirão do Huck” so that the public does not change their channel. Even with a severely truncated game, the audience grew during the early stage. The peak was around the first 40 minutes, with 25 points against Globo’s 9.

Globo only played Big Fone in the interval of the match, but it didn’t work: in São Paulo, between 5:57 PM and 6:00 PM, when “Plantão BBB” was shown, there were 21 SBT points against 11 in the special “BBB21”.

In the second half, the game improved and the audience continued to grow. There were 26 average points with peaks of 31. Globo followed with 12 points.

The broadcast began at 4:45 pm, with Téo José taking over the work. Before, “Arena SBT” had a special edition with Benjamin Back and his team. The program broke its record since its debut and obtained 6 average points with peaks of 9 between 3:45 pm and 4:40 pm, according to previous data in Greater São Paulo. Globo obtained 14 and Record 4.

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