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Flamengo took the record for Brazilian clubs on pay TV in 2020 from São Paulo, thanks to Fox Sports’ exclusive display of the red-and-black victory over Barcelona (EQU), 2-1, last Tuesday night (22). The result was already waiting for the Disney sports announcer, not only for being the most popular club in Brazil, but also for everything that surrounded the backstage of the match, which was barely disputed by an outbreak of Covid-19 in the team’s players . River.
According to previous data from the PNT (National Television Panel), which comprises the average audience of the 15 main Brazilian metropolises, and which were obtained by sports, the game narrated by João Guilherme, with comments from Mauro Cezar Pereira and Zinho, obtained 9 audience points from 7:15 p.m. to 9:00 p.m., track on which it was broadcast by Fox Sports. The peak was 11 points, one of the highest on pay TV this year, and the highest for Fox Sports in 2020.
Throughout, Fox Sports ranked first overall among pay-TV channels. While the channels open in this universe, it was surpassed only by Globo, Record and SBT. Among Brazilian teams, the game had the highest audience in 2020 on pay TV.
In turn, considering all the games already broadcast on pay television in the year, Barcelona x Flamengo only lost in the semifinal and the final of the Champions League that involved PSG in August, in the confrontations against RB Leipzig (11 points ) and in the decision against Bayern, which reached the highest figure in the history of pay TV in 30 years, with 20 points from Ibope.
By way of comparison, last week, São Paulo x River Plate, Fox Sports’ exclusive game on Libertadores, scored just over 3 points. Internacional x América de Cali, another exclusive game on the Disney sports channel, closed with 2.1 points. Finally, Bolívar x Palmeiras, which was showcased by Fox Sports and also had an exhibition on SBT, closed with just 1 point.
It should be remembered that the largest audience in the history of Libertadores on pay TV occurred in the quarterfinals of last year, between Palmeiras and Grêmio, also in a match broadcast exclusively by Fox Sports. On that occasion, the union victory against the São Paulo rival scored 16 points for Ibope in the PNT and was, until the Champions League final, the highest figure in the history of Brazilian pay TV.
Among the games that Fox Sports plans exclusively during Libertadores, are the matches between Palmeiras and São Paulo. These are the clubs that will have the mission of breaking the brand established by Flamengo.
