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Since it was disputed again, after the new coronavirus pandemic ceased, the Copa do Brasil won a new game schedule, unusual in relation to what normally occurred in the tournament. In response to requests from Grupo Globo, the games are scheduled during the week at 4:30 pm (Brasilia time).
The fact has caused complaints from many fans, but the decision is strategic, due to the audience war between pay TV sports channels.
The 16:30 game is usually broadcast on Sportv – and it will be today (11), when the dispute between Palmeiras and Ceará for the quarterfinals of the national soccer tie will begin. The expedition gained more strength in the round of 16, when Santos x Ceará was the attraction of the time. The results were promising and, therefore, while it can, Globo will repeat the strategy to help its sports channel increase its numbers.
On October 28, even competing with Champions League matches on TNT, Sportv scored above 2 audience points on Ibope PNT (which represents the 15 main metropolises of the country), according to the sports. Santos’ match lost to the Eurocup, but he faced the competition and there was a dispute, instead of a defeat by ‘thrashing’. The Serie B games, also scheduled for the afternoon court, performed equally well in numbers.
The explanation, in addition to the numbers, brings together two other important factors. The first is the lack of fans in the stadiums, due to covid-19. Without fans, scaling a game to a time more accepted by television is made easier because it does not affect population and other external factors. An example is that the matches of the Brazilian Championship are broadcast on Sunday nights, at 8:30 p.m., with success.
The second point is the demand of the audience. Pay-TV sports channels have found a home crowd eager to watch late-night games. In addition to Grupo Globo, TNT has also played games that have rights in the Brasileirão and placed them in more strategic bands, such as Saturday afternoon, for example, in which Serie A matches did not usually occur before the outbreak. of the new pandemic. coronavirus.
Even with this theoretically more attractive track, many fans are complaining. For the second consecutive round, Ceará will have a decisive match in a period in which many fans are working, in a repetition that caused discomfort in the fans, judging by the comments on social networks.
On this occasion, the one who is also sizzling is the Palmeiras fan, who will watch their game at home in the afternoon. However, in the semifinals and finals, of course, the matches will be concentrated only in prime time.
For broadcast TV at night, Globo will broadcast Flamengo x São Paulo to most of the country, starting at 9:30 pm (Brasilia time). The match will mark the debut of coach Rogério Ceni for the Rio team. Palmeiras x Ceará, at 16:30, will be only in Sportv, as well as the other quarterfinal matches – Cuiabá x Grêmio and Internacional x América-MG.
