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SÃO PAULO – This Friday (20) another tragic episode involving Carrefour Brasil (CRFB3) was highlighted. João Alberto Silveira Freitas, a 40-year-old black man, was killed when the security guards beat him in a supermarket chain in Porto Alegre last Thursday night (19).
While the Ibovespa fell 0.59% today, Carrefour shares closed 0.49% higher, raising questions about whether investors are really concerned about how companies act or whether only results matter.
“ESG, in Brazil? Another account ”, said Fábio Alperowitch, founder of the manager Fama Investimentos, on his Twitter account. Recently, interest in investments that follow ESG (environmental, social and governance) criteria has increased.
“ESG is present in the presentation materials and so on”, added the manager (read the article published today).
According to an analyst heard by InfoMoneyAnalysts and investors will control the way Carrefour will act from now on and how it will handle the case, as well as the reaction of society.
“If there is a more organized reaction from society, leading to a boycott of the brand, the effect on operations and, consequently, on actions, should be greater,” he evaluates.
This Friday, the company reported the temporary closure of the unit and the cancellation of the contract with Vector Segurança, the employees who murdered João Alberto were from the subcontracted company.
The company said in a statement that “it is sensitive to the victim’s family and does not tolerate any type of violence” and “has initiated internal investigation procedures.”
Ilan Arbetman, an analyst at Ativa Investimentos and also responsible for the brokerage’s ESG portfolio, told Bloomberg that investors expect Carrefour to do everything possible not only to explain, but also to curb these types of events.
In a note, Oxfam Brasil, a civil society organization, highlighted, in turn, that the company’s response indicating that it will lay off employees and suspend contracts “is not a response that seeks an anti-racist transformation of the Carrefour institution. Racism is structural and systemic, it is not about the morally reprehensible behavior of one individual or another. If the institutions are not transformed, the cases will continue to occur ”.
It is not the first time that Carrefour has been involved in tragic episodes. In August this year, a man died while working in a market store in Recife (PE), his body hidden by umbrellas so that Carrefour would not close.
After the incident, in a note, the supermarket chain apologized and said it had “changed the guidelines for employees to rare situations like this, including mandatory store closure.”
In 2018, a dog was killed by a company security guard from a unit in Osasco, in the interior of São Paulo. In March 2019, the supermarket chain had to pay R $ 1 million as compensation for the case, as established by the São Paulo Public Ministry (MP-SP).
Read Carrefour’s note on the episode in its entirety:
“Carrefour informs that it will adopt the appropriate measures to hold those involved in this criminal act responsible. It will also break the contract with the company responsible for the security guards who committed the attack. The employee who was in charge of the store at the time of the incident will be fired. Out of respect for the victim, the store will be closed. We will get in touch with the family of Mr. João Alberto to provide the necessary support.
Carrefour deeply regrets the case. Upon learning of this inexplicable episode, we initiated a rigorous internal investigation and immediately took the appropriate measures so that those responsible are legally punished.
We do not allow any type of violence and intolerance, and we do not accept situations like these from happening. We are deeply shocked by everything that happened and we will follow the evolution of the case, offering all the support to the local authorities ”.
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