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Apple said during an event on Tuesday that the decision is green
In the middle of Apple’s iPhone 12 event on Tuesday the 13th, one piece of news in particular stirred the spirits of users on social media: The company will stop shipping chargers and earphones inside cell phone cases. This means that if you are buying a iPhone, you will have to buy a charger or headphones separately; here in Brazil, both accessories cost R $ 219 in the company’s official store.
Apple said during the event that the decision is green. The move aims to reduce carbon emissions by allowing more iPhones to be shipped with each charge, as well as reducing the extraction of metals used for the charger. The company estimates that it has already sold at least 2 billion chargers worldwide.
The recall of chargers and headphones had been speculated for a few months. Some analysts pointed out that reducing the number of items in the box could be a solution to make the kit cheaper and also to increase the Apple store by selling accessories separately.
On social media, many users criticized the move, saying there is a commercial intent behind the “green talk.” Wanted by StatusApple did not comment on the matter.
Waiting for the iPhone13 that will come without a battery to reduce deforestation in the Amazon https://t.co/urBURoEefK
– Felipe Castanhari (@FeCastanhari) October 13, 2020
See everything that happened at the Apple event
At an online event held at its headquarters in Cupertino, California, Apple announced some news on Tuesday, December 13. The iPhone was the star of the day, but other products were also part of the announcement. See everything that happened at launch.
The HomePod mini is a compact version of the HomePod, released in 2018. With a soft fabric, to aid acoustics, the box comes in a spherical shape and can be the ambient sound for different environments in the house, or even combined to create a stereo system in a room.
The HomePod will integrate with the iPhone with the help of the virtual assistant Siri. In addition, the HomePod mini can be integrated with other connected home devices, through the HomeKit application. Apple also said that the device will be able to recognize the tone of voice of each resident to personalize the use. The device will cost $ 99 in the United States.
The novelty among the iPhone models announced at the event was the iPhone 12 Mini, a compact version of the cell phone. with the same specifications as the iPhone 12. The smaller version has a 5.4-inch screen and promises to be easy to adjust in the hand.
Apple brought important news to consumers during the event. From now on, the company will stop shipping chargers inside cell phone cases – you’ll need to buy a separate charger when you buy an iPhone. Apple says the decision is eco-friendly in nature, aimed at reducing carbon emissions.
Like the iPhones 12, the iPhone 12 Pro and iPhone Pro Max models will also support the 5G network. It is the first time that Apple devices are compatible with the technology.
Another novelty of the powerful cameras in the Pro versions is the LiDAR sensor (the black “hole” in the camera array). The technology is already present in some iPad models, and allows a high-quality 3D camera in different environments.
The Bionic A14 is the first chip built for a smartphone with 5 nanometer transistors. There are 11.8 billion transistors and a 16-core artificial intelligence neural engine – the iPhone 11 had 8.
Another novelty of the new iPhone models is the MagSafe. With a magnetic body, the back of iPhone 12 and iPhone 12 Mini works like a magnet and can be connected to mobile phone chargers, cases and compartments, such as wallets and card holders, for example.
For the first time on the iPhone, cameras will be able to record Dolby Vision HDR. The configuration is present in the iPhone Pro models and it is a system that today is only used by large studios such as Netflix. According to Greg Joswiak, Apple’s vice president of marketing, “The Dolby Vision rating is processed live and maintained during editing, whether in the Photos or iMovie app, and will be coming to Final Cut Pro X” later this year. ” .
In the opinion of Michel Roberto de Souza, a lawyer for the Brazilian Institute for Consumer Protection (IDEC), the change will require Apple to clarify and inform the customer at the time of purchase. “Signage will be required at the time of purchase, making it clear that the charger is not included in the package. This is important even so that the consumer knows what the price of the kit offers, ”he says. “Without this information, the company can mislead the consumer.”
Selling products is considered an abusive practice under Brazilian law, says Idec’s lawyer. However, Souza explains that Apple’s case includes other issues such as environmental concerns and the fact that the company argues that consumers would already have chargers. “We still have little information on how these kits will be sold in practice,” he says.
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