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Manu Gavassi’s disappearance from social networks intrigued his 14.2 million followers. After all, with the singer in “BBB 20”. Her Instagram profile was one of the ones that gained the most engagement and relevance. So why did he show up here last night?
Locked up in her apartment in São Paulo, four days ago, the singer reappeared to explain the disappearance. “I was trying to assimilate everything that happened. Trying to assimilate the world I found when I left the house, which was a shock, and the dimension that was the program. I was very scared. Understanding what the virus was, I had no idea. I feel like a time traveler. I am calmer now, I needed to talk to my family, I understood the care we must have, “she justifies.
The “depressurization” time is also a marketing strategy devised by businessman Felipe Simas, like Tiago Iorc. “The idea is to make her inaccessible and untouchable to transform her into a pop star, and when she can resume her career on stage, create more enthusiasm in her shows,” says a source linked to Manu: “The businessman does not want her to have contact direct with your fans for now. “
Contact with fans was very restricted or almost null when coming out of reality. Later, Manu Gavassi rejected the invitation of Fátima Bernardes to go to the “Encontro”. The singer claimed that she was speechless. Thelma, the champion, and Rafa, second place, have already been interviewed by the presenter. The direction of making Manu a pop icon in Brazil had already been proven four years ago, when it became the cover of a sensual essay. A year later, the sister wrote a teen fiction book, but with many autobiographical passages.
The idea now is to deconstruct the popular character who became “BBB 20” a bit and direct his eyes to the most educated public. “The problem is destroying the side of the fairies that brought her to the end of a highly attractive program,” says the source.
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