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More than three years after its original release, the Nintendo switch officially arrives in Brazil on September 18, Nintendo revealed this Friday (03).
The console will be launched in the country with the suggested price of R $ 2,999 and it comes in two colors in which it is already available in other markets: the Switch with controls. Joy-con gray and the Switch with neon blue and neon red Joy-Con.
The Switch will be available at select stores at American stores me Luiza stores, as well as in virtual stores Americanas.com.br, Magazineluiza.com.br me Submarino.com.br.
In addition to the console, Nintendo will also make the Control Pro in the country, for R $ 469, and separate Joy-Con pairs, for R $ 499. Additional Joy-Con will be available in neon green and neon pink, and neon blue and neon red.
The Switch that reaches the Brazilian market is the revised version of the console, launched last year and has a longer battery life. The company also plans to bring the Switch lite to the Brazilian market in 2021, but does not yet have a confirmed launch window for the fully portable version of the Switch.
In addition to the hybrid console, the Switch bundle includes a Joy-Con mount, a Joy-Con handle set, a Switch dock, an HDMI cable, an AC adapter for Brazil, and a brochure for a quick start. in Brazilian Portuguese.
The arrival of the Switch officially in Brazil marks the company’s return to the domestic market five years after Nintendo announced that it would stop selling consoles and games here.
On the occasion of the departure, announced in January 2015, Bill van zyllNintendo’s director for Latin America, said the decision was made due to the country’s high taxes, which made the distribution model adopted by the company in Brazil “unsustainable.”
Now, the return of Nintendo is based on the same argument: taxes. More precisely, in the reduction of some of them in recent years, which once again made the importation of consoles to the Brazilian market attractive for the company. This, of course, means that the consoles sold here will still be imported, as the company is “not considering” local manufacturing or assembly of devices.
Since then, Nintendo also claims to have adopted a more “streamlined” and “straightforward” structure to its operations, in partnership with distributors and Ingram Micro Brazil It’s in Rcell, which have capillarity and knowledge of the national market, to structure a long-term operation.
“We are working with a simplified and more straightforward distribution model, we select partners carefully, and we want to make sure that we learn from past experiences, so that we can build something that is sustainable and that we can expand.“commented van Zyll in an interview with The enemy.
In practice, the approach still appears to be somewhat cautious and may frustrate some consumer expectations of what to expect from Nintendo with the Switch’s arrival in Brazil.
The launch of the console, for example, does not mean that we will have games in localized packaging, or even Switch cartridges that will be officially sold here. According to van Zyll, the company’s strategy continues to be in the distribution of digital content, either through Nintendo Store or retail partners that sell game codes.
“This is linked to the structure of costs, duties and taxes, and the impact of imported cartridges in Brazil “, Explain. “We are very price conscious and ultimately it is in everyone’s interest, and certainly Nintendo, which is very consumer-focused, to make our experience as accessible as possible. The current reality is that digital games can be offered at a more affordable price than cartridge games.”.
The same happens with the localization of Nintendo games for Brazilian Portuguese, one of the main demands of the company’s fans in the country. In the director’s assessment, the arrival of the Switch to the country “creates pressure and momentum” towards localized games, but, in the end, this is something that continues without any prognosis of becoming reality.
“The whole localization process has been involved for a long time. […] it’s not just about translating something, there are technical components. So to that you add the essence, the culture and the mindset of Nintendo. This is something that we tend to be very deliberate, we always want to do the right things, with high quality.”, Justify. “And the challenge of localization goes beyond translation, it’s about getting the right context, getting the right frame of mind, that something that Nintendo, when trying to bring this quality to the consumer, is very focused and aware.”.
However, there is good news. One is that the company plans to reformulate the eShop to bring more content. Launched in 2018, the national eShop today allows only the purchase of digital codes, which the user can redeem on the Switch, and has had good results, in the evaluation of the company.
“We are very happy with the results that we are seeing in the Nintendo Store and that we are seeing with the sale of digital content through retail partners, either with content cards or digital codes sold and sent to the consumer “said van Zyll. “The results are positive and we are happy with that, but with the arrival of the Switch in Brazil, we expect these numbers to grow significantly.”.
The executive reinforces, however, that the company is already “working” to expand the experience of the national eShop and offer more resources, although no more details or a launch window for the arrival of new functions have been shared.
Another front that will be strengthened is that of technical support. According to van Zyll, Nintendo is “renewing” technical support for the country with a new virtual platform in Brazilian Portuguese, where consumers will be able to answer quick questions about the console and the company’s services.
In addition, the company has also activated a new service center in Brazil, which is already in operation, and will be responsible for meeting the technical demands related to the console in the country. “This service center will provide warranty and service in Brazil for Nintendo Switch“He stated.
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