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Be Amazon carry out the intention to launch Prime Day in Brazil, the retail companies that invested in electronic commerceDuring the pandemic, they have reason to be concerned. The evaluation is from Luis Sales, analyst of Investment guide.
In a brief comment on the matter, sent to clients this morning (28), Sales points out that the landing, in Brazil, of this type of Black Friday Amazon’s version will happen at a time when e-commerce is showing signs of ebb.
Guide recalls that online sales fell 9.15% in August, compared to July, according to the Brazilian Chamber of Electronic Commerce. Although, in the accumulated result of the year, this market still shows a striking increase of 76.5%, the retraction of last month shows that the reopening of physical stores will exhaust part of the customers.
Difficult picture
For sales, Amazon’s Prime Day, added to the drop in online sales, make up a “marginally negative” scenario. He adds that the pandemic was the crucial additive to accelerate the development of electronic commerce, anticipating an expansion that, under normal conditions, would take many years to materialize.
“Still, Amazon’s idea of launching its main discount date in Brazil may pose some threat to major domestic competitors,” he wrote. This year, Prime Day will take place on October 13 and 14. Luiza stores (MGLU3) me B2W (BTOW3) take care.
