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In all the so-called modern retail trade, which involves everything from self-service, Atacarejo, to pharmacy items, sales grew by 23.3%
With more Brazilians working from home, the volume of sales of laptops in the third week of March was the same as that sold during the week of Black Friday in 2019. In all the so-called modern retail, which includes everything from self-service, Cash to pharmacy items, sales grew 23.3%.
Also Read: Coronavirus: Laptop Rentals Soar to Use in Home Office
The basic products were responsible for the general cleaning (up to 66.1%) (43.1%) and the grocery store (34.5%). The information is from Nielsen Brazil.
“Changes in the pattern of Brazilian consumption go beyond buying groceries for the home, they began to require preparation for the home office,” says Fernanda Vilhena, manager of retail services at Nielsen Brazil. However, despite the significant performance of some products, the electronic basket decreased by 9% in the period.
Rice, milk, beans and sugar represented the best results in the basket of basic products. Purchases of cleaning alcohol were 96.6% higher in this third week of March compared to the second week, disinfectants, bleach and other cleaning products also increased significantly. Gloves also stood out with a 121.6% increase in sales volume.
With a decrease of 6.2% in relation to the second week of March, the beverage basket shows a change in the pattern of product purchases in this segment. In this period there was a significant increase in sales of powdered juices (40.4%) and concentrated juices (35.4%). According to the research, this indicates a greater concern of the population about not spending too much in the segment.
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