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Neo Chemistry Arena is the new name of Arena Corinthians. At dawn on Tuesday, the president of the club, Andrés Sánchez, finally announced the sale of the naming rights of the Corinthians stadium, which was acquired by the company Neo Química, from the pharmaceutical group. Hypera Pharma.
The announcement took place at an event held in the Arena itself, on the shift from Monday to Tuesday, the day Timão celebrates 110 years of history.
The agreement with Hypera Pharma has a duration of 20 years and has a total value of R $ 300 million. The fees will be R $ 15 million per year.
“It will be a paradigm. It will change the structure of football with the new name. It will surely be another new monetary boom in football clubs. Not only in Corinthians. We will be examples again,” Andrés Sánchez said during the event.
Neo Química printed its logo on the main part of the Corinthians jersey at the time of the centenary, from 2010 to 2011; on the occasion, Ronaldo Fenômeno was the poster designer for the association.
This achievement is of the utmost importance for the discharge of the Arena, but there are still other fundamental steps: to settle a pending claim with Caixa Econômica Federal of approximately R $ 536 and to define the debt situation with Odebrecht, which must be reset after an agreement between the companies. parties.
The announcement of the coup for naming rights put an end to a telenovela that lasted about eight years, from the beginning of the construction of the Arena (let us remember here the frustrated attempts of Timão). Located in the East Zone of São Paulo, the stadium has hosted the World Cup, the Olympic Games and also the America’s Cup.
It should be remembered that the information on the sale of the naming rights was given first-hand by the former player Neto, on the 17th. At that time, the club even issued an official note to deny Timão’s idol.
It is good to remember …
President Andrés Sánchez, on the 23rd, had published in his official account of the Twitter that the company responsible for Arena Corinthians’ naming rights had never printed Timão’s jersey.
The post on social media occurred just after a note issued by My rudder, who anticipated the deal with Neo Química, the club’s main sponsor at the beginning of the decade.
We are so close. Haha arrives, but he was never with Timão’s shirt
– Andres Sanchez (@ andresanchez63) 23 Aug 2020
Statement to the press
This Tuesday, starting at 11:30 am, Corinthians holds a virtual press conference with Andrés Sánchez, president, André Luiz de Oliveira, administrative director, Fabio Trubilhano, legal director, and Caio Campos, marketing superintendent.
See more in: Neo Chemistry Arena.
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