[ad_1]
Seven years ago, Motorola innovated by launching a low-cost smartphone with very reasonable specifications: the Moto G line was born. Eight generations later, many things have changed on the market, but these intermediate phones are still Brazilians’ favorites, especially for its differentiated characteristics. by the price range.
In March, announcing the latest models in the line, the company revealed that 100 million Moto G units have been sold since 2013, 40 million of which were purchased in Brazil. The numbers only reinforce how much these intermediaries are loved in the country.
“The Moto G family, launched in 2013, created the intermediate device segment and revolutionized the mobile industry,” said the company’s chief product officer in Brazil, Thiago Masuchette, in conversation with the Canaltech. “Moto G is the beloved of Brazil. And the essence of the product has remained the same since its launch: offering premium features at affordable prices, bringing innovation to each new generation, ”he explained.
In summary, Motorola believes that the fascination for the line, mainly the Brazilian one, is explained there: the characteristics that were previously only available in expensive models, in the so-called top of the line, while remaining in a price range that the Brazilian can pay.
Over the years, the Moto G family has brought innovation to each new generation, such as glass finish, fast charge, better cameras, longer battery life, fingerprint sensor, more powerful chipsets, and a Max Vision screen with edge. infinity, always with affordable prices, “said Masuchette.
But the market has changed in the past seven years. Intermediate devices already account for the majority of not just launches but also sales. In 2019, the world’s best-selling Android phones are in this category: Galaxy A10, A50, A20, and Redmi Note 7, in order. The Galaxy S10 + is the first flagship with the system to appear, in fifth place.
With an eye on the Brazilian user.
In addition, Chinese manufacturers emerged that flooded the market with high-spec intermediate models at a low price. And then Motorola’s challenge grew: it was necessary to look for differentials to avoid being swallowed by the competition.
Recently, companies began offering innovative features first through intermediaries, and then brought them to the top of the line. And yet, the Moto G still manages to offer something more to the consumer, according to the manufacturer.
“In the case of the Moto G8 family, we seek to serve smartphone users with different needs, especially in the value segment. For this reason, we offer several devices with different specifications and features at different prices, so that each consumer can find the device they want at a price that works for them, “said the executive, referring to the expansion of the line to currently four Models.
This expansion began little by little. In the third generation, variants with more or less storage and even one with digital television were launched. In the fourth, the Play and Plus models arrived, to which the Power joined from the seventh. With the base variant, there are now four different devices on offer to the public. It may be that a fifth will arrive in Brazil in the future, but, at least for now, the Moto G8 Power Lite was only launched abroad.
Currently, the Moto G8 Play is the most affordable variant, with slightly more modest hardware, but it still offers a good portion of the features present in other models: triple camera set in the rear, large screen and battery of satisfactory capacity. .
In the eighth generation, the company reversed the price range of the base and Power models. The Moto G8 brings the same power as the two more, let’s say, complete, the battery is also satisfactory, but it reduces the screen resolution (HD) and has a slightly more modest set of cameras, although it is also triple.
The Power now goes a bit beyond offering just one giant battery, 5,000 mAh – 1,000 mAh more capacity than the other three. In addition, it has four cameras in the rear, it even offers some features that are not present in the Plus. In turn, what would be the most advanced stands out for the photographic set, with a 48 MP camera and the only one that offers night mode to improve photos in low light.
Chinese competition
If you can’t beat them, join them. The maxim is, in a way, what Motorola decided to do with the world of Chinese devices that, especially from 2018, began to arrive in mass in Brazil, through imports from consumers themselves. Therefore, the Brazilian was able to access these premium features at a very affordable price.
The natural expansion of the family managed to stop, at least in part, the Chinese advance. With more models available, a wider audience feels represented by a branded device. But it is necessary to offer more and, according to Masuchette, the main commitment of Motorola, which has an American origin, but today also belongs to a Chinese company, is the fact of having a structure throughout the national territory to go beyond the experience of buying an affordable smartphone.
“We have a long-standing commitment to Brazil,” he explained. “A commitment that offers smart phones to meet the needs of each group of consumers, but in addition to the device, Motorola offers a complete experience,” continued the executive.
“In addition to the device, the company offers an after-sales service with various digital channels and services such as chatbot, WhatsApp, call center, as well as a content center with the Hello Moto website, the Hello You application, where the user can do, for example, a diagnosis of the device, the Moto Dicas platform, with tutorials on how to use the functions of their smartphones, among others. This is one of our differentials, “said the executive.
Finally, the representative of Motorola points out as a differential for the national market the constant search for market research to understand what the consumer values the most in the smartphone.
“Our pioneering spirit and our commitment to finding new ways to solve consumer problems continue to inspire our innovations today. The expectation is to continue doing this task and offer the best solutions to our consumers ”, concluded Masuchette.
[ad_2]
