Mestizo caramel ‘announces’ arrival of 200 reais bill in BC campaign | Media and Marketing



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Thousands of Brazilians campaigned on social networks for the caramel pooch to be the animal chosen to print the new 200-real bill, presented last Wednesday (2) by the Central Bank. The maned wolf, however, won the dispute and is portrayed in the notes.

But the pooch that won the hearts of the public was not forgotten: the animal was chosen to ‘announce’ the arrival of the new ticket to the BC networks. In the advertising piece, the pooch “asks” the population to receive “the closed candy” with great affection. ”

The video also introduces the security features of the new bill, such as the watermark, the color-changing number, the embossing, and the hidden number.

See the security features of the new $ 200 bill

See the security features of the new $ 200 bill

Federal deputy Fred Costa (Patriotas-MG) also organized a campaign for the dog to seal a bill of R $ 200. In addition to a digital petition, he took the population’s request directly to the parliamentarian at the end of July.

At that time, according to the deputy, the Central Bank had promised to study actions against animal abuse and in celebration of the candy pooch.

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