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Immediately after the quarantine decreed due to the coronavirus pandemic, TV Globo was silent. What he missed the most was the protocol “we are evaluating the scenario”. The communication group obviously examined not only Brazilian soccer competitions, but also their current contracts with the Olympic Committee (Tokyo Games), UEFA (Euro Cup), international volleyball championships, Formula 1, etc. Then, he announced the suspension of the payment of the last installment of the State.
At the same time, some clubs (and even federations) moved in defense of the idea of returning the Brazilian Championship to the previous format, with kill Kill. For the United States it would be great, since in theory they could be concluded, with Series A and B compressed into a calendar queue. But that would not interest Globo, which has been investing for some years in the growth of pay per view (PPV), and invest in it. In addition to pledging to pay a hefty amount for 380 games, not the probable 204 that relapse In the Brasileirão.
The unofficial message sent was that football definitions were necessary, with an awareness of the clubs on maintaining regulation. Something like “look at your contracts and consider the economic and commercial logic.” Naturally, the movement cooled and members of the two main divisions ended up sending, on Tuesday, April 21, a collective letter to Globo’s management ensuring the 38 rounds, as UOL published and told Atlético president Sérgio. Sette Câmara.
“The clubs sent a letter to Globo and we all sent them emails to assure Pedro García (director of sports rights for the television network) that we would not leave without receiving anything,” said the mining official.
In fact, Globo expects the entities that organize championships to think of these competitions as excellent sports products, even for other business partners, posters, advertisers, followers, etc. The suspension of payments by the State had an effect, generating a movement to return at any cost to the competition. And without violating it.
Historically there is an increase in PPV sales when the Brazilian starts. All this time without soccer generates a pent-up demand and, with games without an audience, there is an expectation that this segment of the business will grow. The doubts are: what will this increase be? Does it exist, in fact, because of the financial problems of people with the pandemic?
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