For a high price, Abras tells the consumer to exchange rice for pasta



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The president of the Brazilian Association of Supermarkets (Abras), João Sanzovo Neto, said on Wednesday 9 that the sector should promote a campaign to encourage consumers to replace rice with pasta. According to him, there is no deadline for the price of the product to be reduced to retail.

“We are going to promote the consumption of pasta, pasta, which is a substitute for rice. And we will guide consumers who do not store (rice), ”he said, after meeting with President Jair Bolsonaro, in Brasilia, to discuss the issue of rising prices for basic food products.

The price of food was one of the highlights of the rise in official inflation in August. The IPCA was 0.24%, the highest percentage of the month in four years (more information on page B8). Two products attracted attention: rice, with an increase of 19.2% in the year, and soybean oil, which rose 18.6% in the period.

It is not the first time that a recommendation like this has been made to the consumer. In 2014, during the government of Dilma Rousseff, the then Secretary of Economic Policy of the Ministry of Finance, Márcio Holland suggested changing the consumption of red meat for other cheaper foods, such as eggs and poultry.

Asked about Bolsonaro’s speech in recent days, who asked supermarket owners for “patriotism” and to work with a profit “close to zero”, Sanzovo Neto said that he informed the president that the sector “is already doing this.” “We have always done this in essential products,” the executive told reporters.

The president of Abras was informed by the journalists themselves that the National Consumer Secretariat (Senacon), linked to the Ministry of Justice, had notified companies and associations linked to the production, distribution and sale of food in the basic basket to explain the rise of product prices. . He replied that he was puzzled by the information. Through the notification, the entrepreneurs will have five days to answer the questions.

‘Villain’

Sanzovo Neto also said that the markets are not “the villains” of the inflation of the basic basket and that the problem is linked to excess demand, mainly abroad, and the lack of supply. In practice, this means that there is a shortage of product and therefore the price increases.

“It is the law of the market, it is supply and demand. If fewer products are offered, and in this case it was exported, many of our products are exported, the producer prefers to export because the exchange rate is high and there is higher income from their product ”, he justified.

The information is from the newspaper The State of S. Paulo.

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