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For the very first time, SBT failed to break the Record for the first time since it acquired Libertadores da América in São Paulo in September. This Tuesday (8), with Libertad (PAR) 1 x 1 Palmeiras for the quarterfinals of the continental knockout, Silvio Santos’ announcer even surpassed his main competitor in the first half. However, with the start of the reality show “A Fazenda 12”, Record turned the game around and secured the waiting time. Globo watched the fight from afar and stayed in first place.
According to previous data, obtained by sports, the match narrated by Téo José and commented by Jorginho and Mauro Beting, from 9:30 pm to 11:27 pm, scored 9.4 points on average with peaks of 11. At the same time, Record closed with 9.8 points, showing the soap operas ” Love Without Equal “and” Jesus “, as well as” A Fazenda 12 “. Globo obtained 26.0 points with “Jornal Nacional”, the telenovela “A Força do Querer” and “La Voz Brasil”. Band, culture and RedeTV! tied with 1 point each.
At first, it seemed that the taboo would be broken. The party was initially in the vice president. In the average of the first 45 minutes, SBT scored 9.7 points with peaks of 11 against 8.6 for Record and 28.8 for Globo. The peak came just after the moment of the Brazilian goal, scored by defender Gustavo Goméz, in the 38th minute of the first half. In the match against Record’s telenovela “Jesús”, SBT even put a difference of 10.2 to 6.8 points at one point, the highest so far for SBT in the competition against Record.
In the final stage, the game changed. Record took second place as soon as the reality show “A Fazenda 12”, directed by Marcos Mion, aired, which quickly reached 14 points. SBT parked with 9 points. After the end of Globo’s 9 pm telenovela, Palmeiras’ game again reached 11 audience points, but not enough to celebrate a win and second place.
It is noteworthy that, even so, the result encourages SBT due to the factor of the most bitter dispute. The reality of the confinement will end on the 17th of this month. Without its main program, Ibope’s fight for second place should be more balanced with Record, and without the strong option on the next channel, the matches that Silvio Santos’ channel shows should have better rates.
Next week (15), SBT will show Palmeiras x Libertad (PAR) again, for the second leg, starting at 21:30 (Brasilia time). The semifinals and finals will only take place in January 2021, and SBT will show the final in Macaranã even if a Brazilian does not arrive.
