SÃO PAULO – In a fall in the polls due to the intention to vote in the city of São Paulo, the candidate Celso Russomanno (Republicans) will open a new flank and focus the fire on Guilherme Boulos (PSOL). In recent weeks, the campaign has focused on attacks on Mayor Bruno Covas (PSDB), which have had no effect. According to allies, the idea now is to focus on Boulos, third in the polls, and on the rise.
The intention is not to lose the position in the second round. In the next few days, Russomanno is scheduled to broadcast a video that will be a kind of “denial” of the case of a supermarket cashier who says he was humiliated by him in 2006. The episode was explored by Boulos, who met with the employee . The investigation of the internal campaign identified that the episode went viral in the periphery, where it had bad repercussions for Russomanno.
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The idea of the campaign is to neutralize Boulos’s offensive and say that the employee was manipulated:
– Manipulating the humble is as ugly as invading the home – says activist Elsinho Mouco, alluding to Boulos’ role as leader of the Movement of Homeless Workers (MTST).
On Thursday night, Russomanno already posted news clippings on social media linking Boulos, among other issues, to the MST invasions.
Guilherme Boulos (PSOL) speaks at a meeting with names of Culture, at the Oficina Theater, in Bixiga, Downtown São Paulo Photo: Playback / Social networks – 10/25/2020Candidate for vice president, Erundina (PSOL) participated remotely in the meeting Photo: Playback / Social networks – 10/25/2020Bruno Covas (PSDB) visits the Pirituba Sports Center, in Vila Pirituba, North Zone of São Paulo Photo: Playback / Social Networks – 10/26/2020Bruno Covas (PSDB) visits the Pirituba Sports Center, in Vila Pirituba, North Zone of São Paulo Photo: Playback / Social Networks – 10/26/2020Márcio França (PSB) walks through the streets of popular commerce in the Brás neighborhood, North Zone of São Paulo Photo: Playback / Social networks – 10/28/2020Márcio França (PSB) walks through the streets of popular commerce in the Brás neighborhood, North Zone of São Paulo Photo: Playback / Social networks – 10/28/2020Celso Russomanno (Republicans) greets construction workers in Vila Mascote, South Zone of São Paulo Photo: Playback / Social networks – 10/26/2020Celso Russomanno (Republicans) meets with construction workers in Vila Mascote, South Zone of São Paulo Photo: Playback / Social networks – 10/26/2020The mayor of São Paulo and candidate for re-election, Bruno Covas (PSDB), participates by bicycle on Avenida Paulista, during a campaign on Sunday morning (18) Photo: Aloisio Mauricio / Fotoarena / Agência O Globo – 10/18 / 2020Covas carries out adhesive works in Praça Enzo Ferrari, in Interlagos, in the South Zone of the city Photo: Playback / Social Media – 10/18/2020Guilherme Boulos (PSOL) participates in a meeting with neighbors and activists in Itaquera, Peri Alto and Jaraguá, in the eastern and northern peripheries of São Paulo, last Sunday (18) Photo: Playback / Social networks – 10/18/2020Boulos launches his campaign with a political event at Praça Roosevelt, in the center of São Paulo Photo: Roberto Casimiro / Fotoarena / Agência O Globo – 09/27/2020Candidate for mayor of São Paulo, Celso Russomanno (Republicans) visits the Museum of Japanese Immigration of Brazil, in the Liberdade neighborhood in the center of the city Photo: Playback / Social networks – 10/14/2020Celso Russomanno meets the calendar at Mercadão de São Miguel Paulista, East Zone of São Paulo Photo: Bruno Rocha / Fotoarena / Agência O Globo – 10/10/2020The candidate for mayor of São Paulo Márcio França (PSB) visited the works of Av. Rebouças this Tuesday (20), where he spoke with civil construction professionals Photo: Playback / Social networks – 10/20/2020Márcio França visits Brasilândia during the campaign walk Photo: Fernanda Luz / Press release – 10/14/2020Jilmar Tatto (PT) walked the streets of the Casa Verde neighborhood, in the North Zone of São Paulo Photo: Playback / Social networks – 10/19/2020Jilmar appears on top of a truck, in front of a caravan in Grajaú, a neighborhood in the South Zone of São Paulo Photo: Playback / Social networks – 10/16/2020In the melee with the electorate, Joice Hasselman (PSL) does not wear a protective mask, despite being mandatory in São Paulo Photo: Playback / Social networks – 10/10/2020Joice asked for a ‘sticker’ on the streets of Pacaembu, a luxury neighborhood in the West Zone Photo: Playback / Social networks – 10/18/2020In Rodovia dos Bandeirantes, together with the image of Mayor Bruno Covas (PSDB), Arthur do Val (Patriotas) spoke out against speed limit radars Photo: Playback / Social networks –Arthur do Val applies a campaign sticker to the rear window of a voter’s car Photo: Playback / Social media – 12/10/2020Marina Helou (Red) goes hand in hand in the Villa Lobos Park and in the streets of the region Photo: Playback / Social networks – 10/15/2020Marina speaks with a voter in the Jaguaré neighborhood, in the East Zone of São Paulo Photo: Playback / Social networks – 02/10/2020Orlando Silva (PC do B) talks with voters from the Jardim Pantanal and Jardim Helena neighborhoods, in the South Zone of São Paulo Photo: Playback / Social networks – 10/20/2020Orlando visited the Diocese of Campo Limpo Photo: Playback / Social networks – 10/14/2020Levy Fidélix (PRTB) met with the electiores of São Paulo Photo: Playback / Social networks – 10/19/2020The conservative candidate Fidélix with voters in Itaquera, East Zone of São Paulo Photo: Playback / Social networks –
According to the most recent Datafolha survey, Covas is numerically ahead with 23%. Russomanno fell from 27% to 20%; Only behind is Boulos at 14%, with a bullish bias. On another front, the Republican candidate will work to glue Boulos’s image to former President Lula. The PT did not declare its support for Boulos, and his party’s candidate is Jilmar Tatto, who did not take off at the polls. Still, he sympathizes with Boulos’s candidacy. The same file was used against Covas in attacks that associate his image with Governor João Doria (PSDB).
The tactic is to link candidates with the rejection of political backers. Datafolha points out that 53% would not vote for a candidate supported by Lula. Another 60% would not go to the polls in favor of Doria’s allies; and 63% would not vote for those nominated by President Jair Bolsonaro.
When asked about Boulos’ growth, Russomanno said it was “predictable”:
– I think it is normal because there are people from the left who are gathering around his candidacy.
Another strategy changed by Russomanno refers to the support of Bolsonaro during election hours. The campaign reduced the mention of the president. The intention is to modulate the presence of the political godfather, in an attempt to stop the fall of Russomanno and contain the increase of his rejection. Still, the president is expected to register next week with the Republican mayoral candidate.
