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Corinthians already knows what to do with the money it will receive from the naming rights sold by Arena Corinthians. The agreement was closed / signed with Hypera Farma, a pharmaceutical company, last Thursday (27), as revealed sports.
Now the report determined that all the money received by the São Jorge club for the nomination rights will be used to reduce the debt of the Parque São Jorge club with the Caixa Econômica Federal for the construction of the Corinthians Arena.
Internally, Corinthians says it owes R $ 530 million to the state bank. The value that Twitter found that Corinthians will receive nomination rights between R $ 300 and R $ 350 million. You won’t run from it. However, the contract with the company has several “triggers” that can generate more money for Corinthians.
Hypera Pharma has several products and brands under its management, but the report found that Neo Química, which has already printed the team jersey in the master sponsorship space, is the big favorite to name the stadium.
The contract with Hypera Pharma for the Arena naming rights is approximately 20 years.
Built on the east side of São Paulo, the Corinthians stadium was inaugurated in May 2014, on the eve of the World Cup, having served as the stage for the opening match of that World Cup and the semi-final between Argentina and the Netherlands. Attacking midfielder Giovanni Augusto, then a Figueirense player, scored the first goal in his history.
