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The National Advertising Self-Regulation Council (Conar) opened an ethical representation against the actions of singer Gusttavo Lima, during the announcements of Ambev, the beer sponsor.
According to Conar, the representation was opened after complaints from consumers, who considered the advertising actions exaggerated. “The complaint mentions the lack of a mechanism to restrict access to content from the lives of minors and the repeated presentation of beer ingestion.”
Columnist Keila Jiménez recalls that Gusttavo Lima is not the only one with lives sponsored by the brewery. Bruno and Marrone, Jorge and Mateus and many other singers also follow the same line.
Conar also recalled that advertising must respect the principles of commercial communication. “The investment of singers in lives, full of sponsorships, is a reflection of the moment in which society lives. But advertising must be reconciled with the fundamental principles of commercial communication in the segment, with the responsible disclosure of alcoholic beverages and without weakening it, take care that it does not spread to children and adolescents, “warns the organ.
With information from Portal R7!
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