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The general director of the Carrefour Group in Brazil, Noel Prioux, spoke this Saturday (21. Nov. 2020) about the death of the self-employed João Alberto Freitas, 40, known as Beto, who was killed during the approach of the security guards of a store. of the company, in Porto Alegre, on Thursday night (Nov. 19, 2020).
The ad was initially shown on TV Globo, during the National newspaperand then replicated on the internet. In just over a minute, Prioux and the group’s vice president of Human Resources, João Senise, affirmed that the João Alberto case does not represent the company’s values.
Prioux apologized to João Alberto’s family. He called the beating a tragedy and said he could not fully understand the size of the case.
“What happened at the Carrefour store was a tragedy of incalculable dimensions, the extent of which is beyond my comprehension, as a privileged white man that I am. So, first of all, my feelings for João Alberto’s family and my apology to our clients, society and our employees ”.Prioux said.
Senise said that more than half of Carrefour’s employees in Brazil are black and white. He also assured that more than 30% of managers declared themselves black or brown. “What happened in our store does not represent who we are or our values. Fifty-seven percent of our employees are black and white, and more than a third of our managers call themselves black or brown. But we are aware that we need more concrete and effective actions to strengthen our culture of diversity “, said.
In the video, Prioux also affirmed that the death of João Alberto will stimulate the company’s commitment to combat structural racism in Brazil.
“I reinforce my commitment to all Brazilian families. If a crisis like this is happening to us, it is because we have a responsibility to change that in society. The death of João Alberto cannot be in vain. And that is why today we are committed to helping combat structural racism. In the coming days we will communicate all our initiatives and the committee dedicated exclusively to this cause. Once again, my sincere apologies “, he stated.
See (1min45s):
CONTEXT
João Alberto Silveira Freitas, 40, known as Beto by his friends, was attacked in a unit of the Carrefour supermarket in Porto Alegre (RS), on Thursday night (November 19, 2020), the eve of Black Awareness Day . celebrated on November 20.
The two suspects, Giovane Gaspar da Silva, a 24-year-old military policeman, and security guard Magno Braz Borges, 30, were arrested on the spot.
The Military Brigade, as the Military Police of Rio Grande do Sul is called, reported that the beating began after a disagreement between the victim and an employee of the supermarket, which is located in the north of the capital of Rio Grande do Sul. The victim allegedly threatened to beat the employee, who called security.
After the supermarket security arrived, Freitas was taken from the cashier area to the entrance of the store and, according to the Civil Police, the fight began after hitting the military policeman with 1 punch. Then the victim was beaten by the men.
In the images circulating on the networks, you can see 2 men dressed in black, commonly used by security guards, hitting Freitas in the face, who is on the floor.
A woman close to them appears to film the action of the attackers. Then, with blood already scattered on the floor, other people appear around the attacked man, while the 2 attackers continue trying to mobilize him on the floor.
A team from Samu (Mobile Emergency Service) tried to revive the man after he was hit, but Freitas was killed on the spot.
Check out the videos below (Attention: The following images may be disturbing. The preview is only available for people over 18 years old, directly on the YouTube platform):
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