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Much has been speculated on social media about the reason Balloon have issued a long commercial cut shortly after the removal of Karol conka Do not “BBB 21” and before the singer found Tiago leifert, in the study. Among the most popular theses was the possibility that the announcer promoted a conversation with the participant to minimize damage to her image.
Wanted by the column of Mauricio Stycer, the announcer denied that the advertising space served to help Karol.
In conversation with people linked to the production of “BBB” and Globo advertising, the column found that the decision was made by the commercial department and communicated to the management of the reality show around 5 pm. The reason is simple: it was necessary to open a third interval due to the high demand and dilute the advertisers who entered in the last minute.
To give you an idea, the expectation for the removal of the singer was such that Globo sold all the national, regional and local media spaces. Even affiliates pushed for more advertising space on the station’s network during the show.
While there was no justification for the commercials to air shortly after the elimination, it is clear that the attention would be greater in this period, so the possibility of earning more was presented.
Karol Conka moved the advertising market so much that even the “More you” opened another break this Wednesday (24).
The efforts of Globo’s commercial department paid off. The singer’s removal from “BBB 21” yielded the largest reality TV audience in the last ten years and the highest “Mais Você” rating since November.
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