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From Mônica Bergamo’s column in Folha:
Launched seven months ago, the Sleeping Giants Brazil (SGB) profile has caused a tsunami in far-right sites by forcing a stampede from advertising companies. The situation occurs when the SGB publishes, on its Twitter or Instagram, an alert for a certain company, informing that it is advertising on fake news sites.
Whether they disagree with the content or the public restriction created, the companies remove their ads, demonetizing the sites. Until this Sunday (13), the group operated anonymously, under the justification that they receive daily death threats. However, they resolved to reveal their identity in this interview.
The group was founded by just two people, a 22-year-old couple from Ponta Grossa, in the interior of Paraná. Leonardo de Carvalho Leal and Mayara Stelle live with their parents and have been dating since they were 15 years old. He was an Uber driver until his car crashed earlier in the year. She was a makeup seller until the Covid-19 epidemic closed beauty salons in Ponta Grossa.
Seventh-term law students from a federal college in the city, both today live off the emergency aid that the government grants to millions of Brazilians. They say that there is no one behind them and that they receive nothing for their work.
(…)
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