How will ‘Mais Você’ be without Louro José? Globo does not think about substitution – 11/03/2020



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It’s hard to imagine the morning Balloon sem Ana Maria Braga playing with Louro Jose. The premature death of Tom Veiga, the interpreter of the character, will leave a big hole in the program, but even so, the morning will continue to exist. Now it’s up to us to think of a new way to continue the attraction without the figure that always made interventions and helped the presenter with tight skirts.

Business success for more than two decades, the “More you” has its strongest pillar in the kitchen. Therefore, Ana María will continue betting on recipes, as well as reflective texts at the opening of each day. The Louro will be missing, mainly, in the interaction with the guests. It was he who was in charge of asking the most difficult questions or making fun of a famous person. The presenter should, on her own, be able to obtain good statements from her interviewees.

It is true that Ana María Braga, one of the most talented and noble professionals in television in Brazil, will handle each and every message, of course. It is in the tone of the program that there will be adjustments. After all, she is not a humorist. Louro José, more than a puppet, was also a kind of morning presenter. It was what united generations in front of the screen. Ana will have a dedicated team for the next few months and will also have the understanding of the public and the guests.

Although more serious – or with less jokes – the “Mais Você” will continue to bet on what it does best: the provision of services. In other words: the program will invest even more in practical recipes, street reports and chronicles. Everything, however, is very recent and will develop better in the coming days, the producers of the attraction tell the column.

It is a new time. For now, Globo and Ana María rule out any type of character substitution. They understand that Tom Veiga was the soul of Louro José, the audience will have many tributes and archive images. The country’s most beloved parrot will be deeply missed, but the presenter must follow him to honor his audience.



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