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At dawn on Tuesday, Corinthians officially announced the sale of the Arena’s naming rights and confirmed the new name of the Corinthians home: Neo Química Arena. The association was reinforced by the company in an advertisement displayed in Rede Globo.
Arena’s naming rights group is Hypera Farma, which chose one of its largest pharmaceutical companies to name the Corinthians stadium. Thus, the commercial that announces the association between Neo Química and Corinthians relates health and soccer – see the ad above.
“We are Neo Química, one of the largest drug brands in Brazil. And we bring health with quality drugs to the whole country. And where there is health, there is sport, there is passion. That is why we support the perfect chemistry between Brazilians and soccer. Neo Chemical Sand. Now the house of Faithful has a new name“says the ad, which is shown during prime time on Rede Globo.
The agreement signed between the club and the company, it is worth remembering, has the value of R $ 300 million to be paid in 20 years of association. President Andrés Sánchez gave a press conference this Tuesday morning to tell details about the negotiation and revealed that there are also talks for the company to reprint the white shirt.
See more at: Neo Chemistry Arena and naming rights.
