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No surprise. Hypera Pharma buys the rights to the name of the Corinthians stadium. R $ 300 million. The group chose the name Neo Química Arena
Neo Química Arena, Corinthians sells naming rights, Hypera Pharma buys Corinthians naming rights
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09/01/2020 – 00h56 (Updated 09/01/2020 – 01h20)
Sao Paulo Brazil
“I was raped.”
This phrase of President Andrés Sánchez, in explain how the sale of the naming rights to Hypera Pharma was negotiated, ended up being the only surprise, in the announcement of the new name of the Corinthians stadium.
Even the Neo Chemical Arena designation was revealed three hours earlier than the company agreed with the club. It should be in the first minute of this Tuesday, the day that Corinthians turns 110.
Should.
But an employee decided to register behind the scenes of the live ad.
And at 9 at night, he ended the mystery.
Post a photo showing, in the stands, the name of the new stadium stamped on the stands.
The deal that ‘raped’ Andrés Sánchez was historic.
Since 2010, the Corinthians president has vowed to sell the name of the stadium. He swore that it would be sold for R $ 400 million, for 20 years.
Andrés traveled to China, the United Arab Emirates, made numerous contacts, but was unable to close a deal.
Meanwhile, the nickname of Itaquerão spread.
But it was even in Brazil that Andrés Sánchez ended up meeting at Hypera Pharma, which was already a partner at Corinthians, the main sponsor in uniforms from 2010 to 2012.
The reason why Andrés revealed to have been ‘raped’ was that the leader had a setback in the negotiation with the group Hypera Pharma. Anyway, she wanted to close the transaction for R $ 350 million. She failed to.
He had to give up and the transaction closed at R $ 300 million.
The manager made the decision that the money from the naming rights will be used to pay for part of the stadium.
The club guarantees that the debt for the arena is R $ 530 million.
It was a victory for Andrés.
He is in the final stretch of his third term as president of Corinthians.
The negotiation for the payment of the stadium was terrible.
The bet on the collection of the games had economically strangled the club.
Salary arrears became recurring for the team.
Like labor lawsuits.
Andrés had been severely criticized, questioned.
Until the deal with Hypera Pharma came along.
And the new arena won the late baptism.
R $ 300 million less debt for the stadium.
It is a historic achievement for the Corinthians.
The amount is the same that the Allianz insurer paid Palmeiras for the nomination rights of its arena.
The leader was relieved, at the live announcement of the deal.
It took him ten years, but he delivered on what he promised.
Even though he was “raped”.
The Corinthians stadium will have a name for 20 years.
Neo Chemical Sand …
The new name of Arena Corinthians puts an end to the club’s long telenovela
