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RIO – The president of EmbraturGilson Machado Neto published a video on social networks this Sunday in which the face of the president Jair Bolsonaro appears in an assembly carrying a coffin. Neto used Instagram stories to post a montage with Bolsonaro’s photo in the video that became known as a “coffin meme.”
The unusual scene comes from funerals held in Ghana on the west coast of Africa, recorded by a BBC report in 2017.
The montage first shows a life-or-death situation, which is cut off at “H-hour” for a completely different video, but also surprising: a group of men in different costumes dance and juggle a coffin, while their steps and movements They are synchronized with an electronic song that, although it fits perfectly, does not seem to be what was playing at the time of filming. To clarify, the meme implies that the initial situation did not end well.
The video was released amid the wrestling fight between the president and the Ministry of Health over the need for social isolation and Bolsaanaro’s criticism of the measures taken by the governors.
In one of the first pronouncements on television, Bolsonaro attacked the decisions made by state governments, including Ronaldo Caiado, which determined the closure of commerce, the interruption of classes and other measures to reduce the movement of people as a way to stop the advancement of the new coronavirus. . According to the president, these measures could have an impact on the economy.
Includes the ‘coffin meme’, the new Brazilian internet viral:
Funeral dance is a traditional ceremony not only in the country, but in various regions of the African continent, where different types of rituals refer to life, not death. Therefore, the weather is much more like a christening than a wake and causes strangeness, which is the special ingredient in this meme.
President of Embratur on the rise in the Bolsonaro clan
Gilson was appointed in May 2019 to preside over Embratur and since then has managed to increase the budget of the agency that promotes tourism in Brazil, which went from $ 8 million to $ 120 million. The increase in the power of the pen and the proximity to the Bolsonaro clan did not go unnoticed by those who live the routine of the Esplanade.
Gilson stood out in January after a GLOBO report showed that Embratur’s plan to promote tourism in Brazil envisaged children’s animation to combat “false stories” about the Amazon with a movie with Sharon Stone walking the northeast beaches and models dressed as independent dragons at events to promote Brazil in cities like Miami. Proximity to Bolsonaros may result in a new political mission: Gilson will preside over the Alliance for Brazil, a party the president is trying to create.
