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More than 260 thousand individual microentrepreneurs (MEI), small entrepreneurs and artisans will be able to sell their products on a platform developed by Magazine Luiza. The Magalu Partner was launched last week by the retail chain, in São Paulo and Rio de Janeiro, and in Espírito Santo it will have a partnership with the state government and Sebrae.
The initiative aims to enable these entrepreneurs to make their stocks available through the retailer’s website or app. Freelancers will also have access to the same technology, being able to create their virtual stores with the products that are already sold on the site. For them, there is still a way to receive a commission. The tool is not yet available in ES as it still depends on a technical alignment.
260 thousand ES entrepreneurs will be able to sell on the giant retail website
Deputy Governor Jaqueline Moraes comments that in Espírito Santo there are around 260 thousand MEI, not to mention small entrepreneurs and freelancers. He explains that he contacted Luiza Trajano, owner of Magazine Luiza, as soon as he heard of the businesswoman’s initiative to launch the Parceiros Magalu platform.
“The pilot project was recently launched in São Paulo and Rio de Janeiro and the idea is to expand to other states. I asked Luiza Trajano (owner of Magazine Luiza) if there was interest in including ES in this initiative, since the brand intends to expand activities in the State. The State Development Secretariat (Headquarters) and Sebrae will be partners in this initiative, ”explains the deputy governor.
Jaqueline points out that SEBRAE already has an action underway to help entrepreneurs who were forced to close their doors due to social isolation. According to her, the retailer liked the entity’s work and decided to include the State in this action.
“Sebrae will work offering courses aimed at those who want to sell their products online. This work is already underway and has sparked the interest of the retail chain. Those interested can take free short courses such as how to photograph for social networks, how to put products for sale, among others. We held a virtual meeting and now we wait for a technical alignment to put this action into practice here in Espírito Santo ”, Jaqueline Moraes highlights.
She recalls that about 80% of MEI records in the state are made up of women. “It is a movement that begins now in the crisis, but can be expanded when trade reopens. Virtual businesses are another sales option for the new generation of consumers, in addition to developing initiatives on how we are going to resume the economy after the crisis, ”he points out.
The objective of the work, according to the lieutenant governor, is to strengthen local commerce, using technology and information to overcome this difficult moment.
“I often say that during the crisis you either cry or sell a scarf. This is a time to reinvent yourself, to think of alternatives on how we will make this recovery. That is why actions like this are so important, “he says.
The Magalu Partner was accelerated by Luiza magazine due to the crisis caused by the coronavirus pandemic.
“This is an opportunity to sell any product. We know the need for small entrepreneurs and freelancers. We will go through this moment, doing different things, because we believe that together we are stronger, “says the owner of the Luiza magazine, Luiza Trajano, in an institutional video.
