Starting today, YouTube will start running ads on some creators’ videos, but it won’t give them a share of the advertising revenue because it’s not big enough to enroll in its partner program.
When ads are run on YouTube videos, those creators usually receive a portion of the revenue through their role in YouTube’s partner program. With the new monetization rules, a creator who is not in the partner program may see ads on some of your videos, according to an update to the platform’s terms of service.
Prior to the update, YouTube stated that these videos only received ads in limited circumstances, such as if they had been monetized by a record label as part of a copyright claim. The update will most likely affect smaller creators without a wider audience; The YouTube Partner Program has received a total of 4,000 watch times in the last 12 months and needs to reach more than 1,000 subscribers.
Advertising is a big business for YouTube and its parent company, Google, which generated વિડિઓ 5 billion worth of video sites in the last quarter alone. Advertisers are also a big deal for creators, who rely on site payments to support themselves. Now, YouTube will be able to run more ads on its platform and not have to pay many producers in the process. The company confirmed Edge Ads will not yet be run on videos of non-participating creators who are not at the center of sensitive topics. These include politics, religion, alcohol, and gambling.
News Didn’t go up well With members of the YouTube community. The creator community’s relationship with YouTube over ad revenue has been rife for years. In late 2016 and early 2017, YouTube creators in the partner program had a sudden drop in advertising revenue, as the platform struggled to accommodate videos and other harmful content from children. Then in 2018, the Logan Poll event changed the partner program and made it more difficult for creators to start earning revenue.
YouTube did not say how many creators would run ads on their videos without paying, but the company has confirmed that channels of all sizes can show ads. The company will monitor the impact on the creators.
