Vox Media fires 72 employees as pandemic strikes media industry


The digital media company, which owns a news site of the same name, as well as The Verge, Eater and the popular bi-weekly New York Magazine, employs about 1,200 people. This means that the layoffs amount to 72 employees. Most of these employees were already suspended in April at the height of the United States coronavirus pandemic. Vox Media implemented three-month permits for about 100 people to cut costs as advertising revenue in the media industry plummeted.

But it turns out the permits were not enough, Vox Media CEO Jim Bankoff said in a staff memo, obtained by CNN Business.

“Our hope in May was that the business would recover in the following months,” Bankoff wrote. “As we discussed in the hands of last week, it is becoming increasingly clear that the second half of the year will not recover near our pre-COVID forecast. Also, as cases are tragically rising across the country and many of our Elected leaders avoid decisive action decisions, we have very limited visibility at the time or the strength of a recovery. “

CNBC first reported the news of the layoffs on Tuesday, citing conversations between the Vox Media administration and the company’s unions. Vox Media is unionized with Writers Guild of America, East, while New York Media is unionized with NewsGuild. The Vox Media union said in a statement Thursday that it negotiated with management during the week and tried to avoid the layoffs.

“However, with the full strength of the Vox Media Union behind us, the committees were able to drive management and ensure that their company would fire fewer people than originally planned,” said Vox Media union. “We were also able to ensure that the company’s additional cost-saving measures did not result in salary reductions or leave for members of our unit.”

The New York media union did not immediately respond to a request for comment.

Vox Media reported earnings last year and had been aiming for another year of profitability in 2020. But Vox anticipates that it will lose its annual target by 25%, according to CNBC. Citing two anonymous sources, CNBC said Vox was 40% off its forecast for the second quarter. A Vox Media spokesperson declined to comment.

When the permits were announced in April, Bankoff said Vox missed its “multi-million dollar revenue targets in the first quarter,” citing factors such as “SXSW and March Madness cancellations, the collapse of travel, sports and fashion-related advertising. ” “

'Annoyed and confused': Vox Media merger with New York Media leaves employees worried about their work
Last September, Vox Media acquired New York Media, which owns the eponymous print magazine along with the websites The Cut, Grub Street and Vulture. At the time, Vox Media employees told CNN Business that they were concerned about possible layoffs due to overlapping coverage.

But the much-feared layoffs never materialized, as Bankoff wrote in his memo Thursday.

“Neither today’s permits nor actions were contemplated prior to this pandemic,” Bankoff wrote. “In fact, as I mentioned earlier, when we merged with New York Media last year, we did everything we could to avoid layoffs, and as a result, we were the only recent media merger to keep its teams intact.”

Bankoff said Vox Media expects these layoffs “to be sufficient to withstand this recession and uncertainty, without the need for significant additional measures.” While temporary salary cuts for employees have been removed, Bankoff said their salary and salaries for their executive teams will still be cut.

Vox is not the only media company with pandemic licenses that resulted in layoffs. McClatchy, owner of 30 US newspapers, laid off more than 100 employees in April. This week McClatchy fired most of the people on “pandemic leave,” McClatchy spokeswoman Jeanne Segal told CNN Business, with 84 employees fired and 25 employees returning.

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