The Weeknd becomes every one of its past and present artists in the animated “Snowchild” music video that released on Wednesday (July 22).
The four-minute video pays tribute to his dark past, riddled with alcohol, drugs and women, which originated in Toronto’s snowy Scarborough division, where The Weekend (real name Abel Tesfaye) comes from. He specifically resides at the balloon house at 65 Spencer Avenue, which became the namesake of his first mixtape as of March 2011. A budding star boy, the R&B singer who swings his dreadlocks marks the snowy path with his crew before the black and … the white filter rises and the city regains its technicolor appearance.
But how Toronto comes to life at night does not promise The Weeknd the life he wants to live, since his vices literally drag him to the depths of his despair, which as heard in the lyrics of “Snowchild”, “Cali was the mission but now a n — a go away “, is routed to take root in Hollywood. The geographical marker of fame and success only draws all the antagonists of the 30-year-old artist from the previous videos, an animated version of glam rock icon Rick Wilder from Beauty behind the madness clips from “The Hills”, “Tell Your Friends” and “Can’t Feel My Face” in 2015, as well as the black panthers of their Star Boy it was in 2016.
But his neon pink crucifix gun and headline haircut can’t solve his past problems, as the Canadian superstar wreaks havoc on his luxurious Hollywood home. It illustrates how throwing more money at something or someone broken simply adds more fuel to the fire by throwing the bills into a burning pit.
A colony of bats spits it out into the crashed canyon. The Weeknd once danced to its Daft Punk-assisted hit “I Feel It Coming”, but is wearing its retro red suit jacket ensemble, bulky glasses, and nose bandage that it has been wearing for the entirety of its After hours press run. No matter how far The Weeknd is from fast life, it continues to catch up with him at his final destination in Las Vegas, the home of his new persona, where a lit cigarette and an euphoric smile summon the blinding lights, and an animated replica of a still frame. his video “Blinding Lights”, which has been shining brightest on hitmaker number 1.
Check out the “Snowchild” music video below.
