Serial productions, the studio behind Serial and S-Townis now part of The New York Times. According to The Wall Street JournalThe newspaper agreed to buy the podcast maker in a deal that could be worth up to $ 50 million, depending on milestones and performance metrics. A report from The times In itself it says the acquisition will give the studio a way to produce more shows. The team generally works on one project at a time, but having NYT As a parent company it means they have access to more resources.
Sam Dolnick, a NYT The assistant editor for audio management said the studio’s podcasts could also take advantage of the newspaper’s group of journalists for future stories. And when the studio releases new content, NYT It will promote it on its website, newsletters and other channels. “The idea is to drive New York Times readers and listeners towards serial projects, ”said Dolnick. “There will be ways to help Serial tell more stories, bigger stories, and, in the future, discover how our newsroom and yours can coordinate even more deeply.”
