[ad_1]
According to Canalys, Samsung returned to the top of the market, but its deliveries fell 17% to 60 million units. Huawei has delivered 49 million units, mainly to the Chinese market. Apple was the world’s third-largest vendor, down 8% to 37 million smartphones. Xiaomi achieved the best performance in the top five, with an increase of 9% representing 30 million units, while Vivo finished the Top 5 with 24 million units, an increase of 3%.
IDC says Samsung sold 58.3 million units, down 18.9% from the same quarter last year, and is the market leader with a 21.1% share. Huawei ranked second, with a 17.8% share of the global smartphone market, despite a 17.1% drop in deliveries. Apple delivered 36.7 million iPhones in the first quarter, putting the company in third place with a 13.3% share. However, sales fell just 0.4%, the lowest annual decline among the top three suppliers. This is mainly due to the success of the iPhone 11 series. IDC places Xiaomi in fourth place with 29.5 million units (+ 6.1%) corresponding to a market share of 10.7%. Vivo returned to the Top 5 this quarter with a market share of 9% and an increase of 7%, the highest annual growth rate among the top 5, with 24.8 million units. Success in India was also a key factor for the low and mid-range Y and S. series. However, due to the total blockade in India, Vivo also had delays in launching the phones.
The smartphone market started the year well, after two consecutive quarters of growth. “But demand for new devices has been crushed,” said Canalys senior analyst Ben Stanton. “In February, when the coronavirus focused on China, vendors were primarily concerned with producing enough smartphones to meet global demand. But in March, the situation worsened. Now, smartphone production has rebounded, but as the Half the world’s population is quarantined, sales have fallen. Poor business results, layoffs and layoffs cause great anxiety and uncertainty. Smartphones are still a necessity for most people, and the availability of devices in Online channels have allowed those who need to replace a broken or lost phone to buy one. But many customers who would have bought a new smartphone for a luxury product have delayed this purchase. “
“Samsung was in a good position in February, due to the concentration of its factories in Korea and Vietnam. But this advantage quickly dissipated when COVID-19 spread worldwide. Apple was one of the least affected vendors, due to strong sales of iPhone 11 in the early stages of the quarter. The recent launch of the iPhone SE is strategically vital as Apple needs to support iPhone deliveries as its customers expect 5G devices. Huawei has been forced to juggle the double impact of the coronavirus and its US problems. Its sales in foreign markets fell 35% when it launched the first line of P series phones without Google Mobile Services, P40, “the analyst explained.
[ad_2]
