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We’ve been listening to that for a while 2020 could be the weakest year for the smartphone market in the last decadeand today I discovered that this market suffered the biggest drop in its history. However, there are also brands that are doing well. Xiaomi or alive. We have details and IDC figures below.
The reason for the decline of the smartphone market is clear: Covid-19 pandemic. If production has resumed in China, global demand remains low, and the public chooses to keep the money for fear of the impending economic crisis. Market research companies Canalys and Counterpoint investigation indicated general deliveries of 13%. The decline in China has been 27% since the beginning of the year. It is the first time that the number of phones delivered has fallen below 300 million in a quarter since 2014 (272-275 million in this case).
Samsung, Huawei and Apple still makeup top 3, in that order, and Apple has the smallest decrease. Samsung delivered 59 million phones in the first quarter of 2020, compared to 72 million in the first quarter of 2019, while Huawei delivered 49 million instead of 59.1 million. Apple has only dropped from 42 million to 40 million. Xiaomi has managed to grow, the peak, from 27.8 to 29.7 million. The reason is clear: Demand for expensive phones has declined and affordable Redmi series have sold better.
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Meanwhile, let’s look at the numbers of IDC, which indicates that global smartphone deliveries decreased 11.7% in the first quarter of 2020 compared to the first quarter of 2019. Dan Samsung first, with a 21.1% stake, then Huawei by 17.8% and Apple by 13.3%. Apple appears here with 36.8 million units delivered in the first quarter of 2019 and 36.7 million in the first quarter of 2020. Samsung and Huawei lost approximately 18% of the volume. Xiaomi is also on the positive side of this ranking, with almost 2 million units, and Vivo also registered an increase from 23.2 million to 24.8 million, threatening Xiaomi.
alive It took a recent leap, overtaking Samsung to become the second largest manufacturer in India. India is the second largest smartphone market in the world after China. I have already entered the second quarter of a month and I don’t think there are any signs of improvement as the public is beginning to realize that they have to tighten their belts. Apple could still succeed with the iPhone SE 2, while Huawei can take advantage of the reopening of the Chinese economy.
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