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You’ve probably noticed that more and more quarterly results appear from big tech and smartphone companies. Now we have some details about HMD Global, owner of the Nokia brand and would have sold 10.3 million phones in the first quarter of 2020.
Counterpoint investigation It has already indicated that global smartphone deliveries fell 13% in the first quarter of 2020 compared to the first quarter of 2019, a record decline. 295 million phones were delivered, with Samsung, Huawei and Apple occupying the first 3 places.
HMD is still in the “Other” section, with just 1.7 million smartphones delivered in the first quarter of 2020 (vs. 3.1 million smartphones delivered in the first quarter of 2019). According to Counterpoint, HMD is ranked 13th among the top smartphone manufacturers in the first quarter of 2020, with a market share of 1%.
In total, HMD Global delivered 10.3 million phones. (smartphones + feature phone) between January and March 2020, a figure that reveals deliveries 44% lower than those registered in the same period in 2019. As for feature phones And they’ve seen a decline, though Nokia maintains a 13% market share here, making it the world’s second-biggest brand after iTel. The decrease was 34%. for deliveries here, and HMD would have delivered about 8.6 million units.
Analysts have discovered something interesting, namely that HMD / Nokia overall has a 39% drop compared to the first quarter of 2019, 3 times the smartphone market average of 13%. This means that not only the Coronavirus is to blame, but other factors as well. Lack of innovation It would be one, the lack of a successful phone would be the second, not to mention the lack of this year’s flagship.
Nokia 9.3 Pureview could turn things around in the fall, but the chances are slim in my opinion.
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