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The Yango ride-sharing service, owned by “Russian Google” Yandex, is discontinuing operations in the local market after less than a year and a half of presence in Romania.
“We are discontinuing our operations in Romania. The rigid legislation in the field of shared transport does not allow us to develop the service as efficiently as we would like, so we decided to focus our activities in other countries and business directions. Our decision takes effect in a month. Our users in Romania can keep the Yango application to book trips in the other 16 countries where the service is available, “Yango representatives told Ziarul Financiar.
Russians from Yango entered the local market in June 2019, where they competed with Americans from Uber, Estonians from Bolt, and Germans from FreeNow.
The ride-sharing law, which came into effect at the end of 2019, regulated ride-sharing and ride-sharing services in the local market and reduced the momentum of some market players, as Yango’s representatives for ZF show.
Following the regulation, Yango announced in early 2020 that it had received a two-year technical approval from the government to operate as a digital alternative transport brokering platform.
Formerly operated by MLU Europe, the local market service has been operated since the beginning of 2020 by Yandex.Go, a member company of the Yandex group. It is not clear how many partner drivers and how many clients the Yango service had on average in the local market, as the players in this market do not want to pass on such figures.
The Yango app that customers have currently installed can still be used in one of the 16 countries where Yango operates, including Estonia, Latvia, Finland, Serbia, or Israel.
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