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The period that followed the Great War was flourishing for
Romania’s economy. In the short term, it’s true, but the statistics are
nursery: according to the census of December 1930, in the territory
There were 283,081 companies in Greater Romania, almost half of them.
they are the property of a single person. Some between the wars, others
Established since the end of the 19th century, companies did not resist time.
they were completely dependent on the employer and rarely expanded. Basing
precisely in the exceptions of the statistics, the Romanian industry only gave
some big business people, those who have outgrown the local area, who have
had to do with politics, in one way or another, winning in
monopoly period, and in history, reputation.
Therefore, the great industrialists of Greater Romania can count on their fingers,
all aiming through professionalism, exceptional vision, but more
chosen through the course – study and work. It was created with the same considerations
and the reputation of Dumitru Mociorniţă. It is a classic story, almost
Hollywood, but that is not destined for a happy ending. One of them
The model founders of the Romanian entrepreneurship were born on August 5
1885 in the village, in the Tintea-Băicoi Prahovean commune, in a simple family,
of working households. The children of the Mociorniţă family, like other children of
The poor peasants went to school, because primary education was
Compulsory and free. Dumitru, coming from such a poor environment, knows
says he was sent to the last bank, the teacher who tries
Thus it hides the shame of walking barefoot. After graduating four
classes, very few students continued the study. At the end of the 19th century,
only 22% of Romanians knew how to write and read. Dumitru Mociorniţă no
only he was among those few, but he stood out. It moved
housed in Ploieşti to attend classes V-VIII at „Saints High School
Peter and Paul, “then came to the capital, where he finished high school
Economic “Kretzulescu”.
Opportunities from the West
An ambitious and hard-working young man, he remained during his studies in
Bucharest through meditations in French and German offered to colleagues.
His character, but especially the extraordinary results in teaching were
released. The high mark in the high school exam caught his attention.
to Ion I.C. Brătianu, who offered him a scholarship to
Bucharest trade. After graduating magna cum laude,
Mociorniţă received the second scholarship, this time for an institution.
Prestigious French: École Supérieure de Commerce de Paris et
d’Industrie. During his studies, he practiced in textile factories.
from France, in the car manufacturing industry in England, but also in
The chemist in Germany. His great gain in the West was
the vision: the business idea has apparently shaped it ever since,
carefully studying Ford and Krupp, the ones who got up
true industrial dynasties. So from the West he took everything he had
could, specialized and knowledge baggage used it for
Romanian industry development.
The training acquired in France gave the young man work.
respectable – commercial representative of a chemical company in
Port of Hamburg, but also an offer that meant leaving for the United States
United of America. Mociorniţă refuses, however, and considers that it is time
I return to Romania. Here he begins working on his Tăbăcăria.
Nicola Prodanof, the industrialist with a monopoly in the field
of the skin during the pre-war period. Here, Mociorniţă would work with
his future father-in-law, Grigore Alexandrescu, but especially he would
He claims: at the age of 24, one of Ai’s basic people gets there
company.
The big reveal: the army has no boots and boots
Dumitru Mociorniţă’s professional career seemed to stop. in
1916, Romania enters the First World War by Antante and
the young man is taken to the army. His weapons actions on the front
Moldovan and Bessarabian are recognized by the Army.
Romanian, awarded with honors and medals. But for Mociorniţă,
the real reward was the business disclosure he had.
Throughout the war, he identified the demand and the target audience:
The army was not properly equipped. Then the idea stimulated him: why
I wouldn’t make boots for soldiers, saddles for horses, boots for
you ask – leather clothes and accessories?
He took advantage of the help the state was willing to provide.
entrepreneurs and borrow 30 million lei. Also helped by
his father-in-law buys two hectares of land on calle Apele Minerale (today
Ion Minulescu), on the outskirts of Bucharest. There, in 1925, he got up.
the shoe factory that bore his name.
Everything is done as in the book, as I had learned in the West: to begin with
rents cars from Germany and the UK so you have the
most efficient company in the field. Six years later
the loan was canceled, the mortgage was made to the Banco General del País
Romanian was elevated, and Dumitru Mociorniţă entered the Registry
Trade “D. Mociorniţă Leather and Footwear Factory”, the registered trademark of
Factory and trade registered being Omega.
How can I, a farmer from Băicoi, stay in a house with lei?
at the door and so sumptuous? I’m rich only from the perspective of the generation and
It would be shameful for me to show so much opulence.Dumitru Mociorniţă
The largest shoe manufacturer.
Business was going fast. Mociorniţă was a brand! His factory had become
the largest shoe manufacturer in Romania, and commercials
interbelly confirms: “All footwear is solidly stitched
American cars Good year. The sole is waterproof, hygienic, not
it burns the foot, it does not stain the stocking, it tans by the slow system.
Own warehouse for sale, with lower prices than anywhere else. “
A learned businessman, he planned his business according to the patterns of the great
concerns he had studied in his youth. The first step was development.
continues: more than three-quarters of the profit was reinvested. makeup
had three points of sale in Bucharest (in Carol, Griviţei and
Mihai Bravu) and in almost all the main cities: Cluj, Brasov, Craiova,
Ploieşti, Galaţi, Buzău, Tecuci, Câmpulung, Roman and Târgovişte.
The investment in land and extension lasted until 1938, when it had a
capital of more than 200 million lei. Things couldn’t even happen
better for him, because a year later the Al begins
World War II, and Mociorniţă would be the main supplier
of equipment for the Romanian army. A dream come true.
People, a long-term investment
Like other great industrialists of the time, Dumitru Mociorniţă invested
and in people Following the models of the West, he created a close connection.
between the company and the workers. He continually brought in specialized people
from outside for training and testing of new technologies, and employees
they had many benefits: canteen, medical insurance, some received
even homes, and their conscientious children got scholarships
Study Investing in education was not new, Dumitru Mociorniţă
be one of the constant sponsors of the high school “Gheorghe Şincai”
from bucharest
Before the leather factory, Mociorniţă invested in Predeal. there are
financed the works for the drinking water sources (Mociorniţă spring
in front of the station) and the sewerage of the town.
The businessman bought shares in Predealul and
for the investment to be completed in the area, he built a house
vacation in the center of the resort, Vila Margareta, which uses them today
to name. After nationalization, the Predeal City Council worked on the building, and again
today it is privately owned.
Dumitru Mociorniţă did not invest in luxury. He lived, of course, on
average, but he did it with decency and common sense. Not even right now
However, buying a home did not make a scandal
financially allowed. I had to choose between the house with Lei, on the way
Victoriei, where the composer George Enescu lived, and that of the street
Paris, which he finally chose. Why “How can I, boy?
peasant, from Băicoi, to stay in a house with lei on the door, etc.
richness? I’m rich only from the generation perspective and it would be embarrassing
to show such opulence. “
Mocioniţă factory on Apele Minerale street, Bucharest
The most beautiful dispensary in the capital.
Instead, the industrialist invested in hospitals. Lifting motherhood
Bucharest, today part of the Emergency Clinical Hospital „Sf. John “was
possible only through the donation of Mociorniţă. The foundation stone of “the
most beautiful dispensary in the Capital “, as he wrote” Reality
illustrated “, was placed in 1937. It also made maintenance possible
Clinical Hospital of Dermatology-Venerology “Scarlat Longhin”. The hospital a
it was taken over by the communists, and after 1989, it became property
heirs. Left to crash, it became a ruin and was demolished by
Bucharest City Hall. Another important donation made by Mociorniţă in
the medical field went to the first medical institution to
tuberculosis in Bucharest, Filaret Hospital, today the Institute of
Pneumophysiology “Marius Nasta”.
The collapse of the Mociorniţă empire
Dumitru Mociorniţă’s great dream was to transform him
business in an empire, in a dynasty. It was not impossible. In 1942
the world was at war, but the Romanian businessman continued
prosperous: register the joint stock company Pielăria and Confection
D. Mociorniţă, distributing functions and percentages to the brothers and
her children Then, at that new point of development, the business was close
1,000 workers and was valued at 370 billion lei. They say
that the businessman wanted to conquer the eastern leather market
In Europe, however, the project became unfeasible with the coming to power.
of the communists.
A name with football resonance
The money lesson you gave your children as young as possible. How is the business
wanted to be a family, Mociorniţă divided them over time
homework. Of the five children he had with his wife, Margareta
Alexandrescu, the most business-minded turned out to be Ionel. the
He was a lawyer, a businessman, but above all, he was the father’s right hand.
his, who named him factory manager. More than for business
his father, Ionel was known as a great soccer lover. In 1940
At just 23 years old, he took over the factory team: changed his name to FC Carmen
and takes you to the best leagues in Romanian football. annals
sports from the period 1941-1944 records its presence in the group
team chasing the ball with their foot and business in mind
proverb healthy men in healthy body.
The rise to power of the Stalinists ruins games in all areas,
even in sports. As a football team owner, a decisive derby
for that period it was Ana Pauker’s. As minister
from External, asks Mociorniţă to lose the match with the champion
USSR, Dinamo Tbilisi. The businessman’s refusal was unexpected and a
had serious consequences: in January 1946, the Central Sports Commission
The General Confederation of Labor ordered an investigation and a
decided that until its completion the FC Carmen team and the management
must be suspended
From the elite circle to the thug circle
The repercussions of the new regime are also felt at the factory level:
The “king of shoes” loses his throne. Since 1945, the reels have been taken.
by a colonel shot down by the Soviets. At that time, the factory
Mociorniţă footwear had more than 1,500 employees and had one
capital, of the last three years, of almost one billion lei. Since 1947
the family assets begin to be seized in turn: houses, cars, assets.
During the communist period, the Mociorniţă factory building functioned
Unit A of the Luceafărul Printing Company and, in summary
time, some functional services of the Leather and Footwear Factory
Red flame.
The fate of the Mociorniţă family followed the pattern of the entire Romanian elite.
Ionel Mociorniţă was arrested on May 10, 1948, and a month later.
All wealth is nationalized. While the boy was subject to some
unimaginable persecutions, passing through the jails of Jilava and Poarta
White, Dumitru Mociorniţă fought against disease and poverty. Had escaped
prison but old diseases on the front lines of the Great War
now they felt and lived in a poor luster, in a cellar, being
cared for by one of his two daughters. System people
They were going to check if he had recovered to arrest him.
But the old industrialist dies in September 1953, being brought
The last road to the Bellu cemetery, with dozens of acquaintances, employees of
factories and neighbors in the hometown.
I heard from my father how Catholic priests were heroes in
prison. At Christmas or Easter, they took the bread they had as children.
crimson and blessed them, as in a procession. It was great
and an extraordinary spiritual decline.Marie-Rose Mociorniţă, businesswomen, niece of Dumitru Mociorniţă
“They ate beets and carrots full of worms”
Ionel Mociorniţă was released from communist jails after seven
years, and since 1973 he has emigrated to Canada with his wife, Rosetta,
icon painter, and his daughter Marie-Rose, who today tries to
recover your family’s assets. She tells how after departure
from prison her father took her to Năvodari, where she worked on the Canal
The Danube-Black Sea. “He told me that some of his colleagues had no teeth.
They chewed their food so that he could feed them. They also ate beets
worm-filled carrots – they got this food! They beat them, they beat them.
Some guards felt more comfortable and put a piece of bread on them. me
I heard from my father how Catholic priests were heroes in prison.
At Christmas or Easter, they took from the bread they had little crumbs
and blessed them, as in a procession. It was great too
the decline of the extraordinary spirit, “said Marie-Rose Mociorniţă
in an interview for “Averea”.
Marie-Rose Mociorniţă, the niece of Dumitru Mociorniţă, is a successful businesswoman PHOTO Facebook Marie-Rose Mociorniţă
The history of the Pioneer factory, the old Prodanof tannery
The Romanian shoe industry has its beginnings in Tulcea.
There, at the end of the 19th century, Nicola Prodanof, a small bourgeois with
Of Bulgarian origin, it opens several hides and tanneries.
Little by little, the business is modernized and when it seems to have potential
At the national level, Prodanof moves everything to Bucharest, on the Dâmbovița coast, and
opens the Tăbăcăria Naţională and Fabul Bourul, which has it as a partner
Grigore Alexandrescu, the future father-in-law of Dumitru Mociorniţă. in
The First World War, Tăbăcăria becomes one of the main
Romanian army vendors, therefore Prodanof enters the circle
The richest industrialists who came out of the war. The factory went well
almost the entire interwar period, with its own
sales in all the key points: Tulcea and Braila, Brasov, Cluj,
Sift and Ismail.
Like any other company, the Prodanof factory was nationalized
by the communists and renamed the pioneer. Nicola Prodanof and his wife have
managed to flee to Switzerland, but the rest of the relatives remained in the country
persecuted by the new regime. But the factory has not lost its shine.
In addition, by the 1980s it had become the largest exporter of
sports shoes from Romania, due to the contract signed with Adidas.
When the Revolution came, more than 8,000 people worked in the old factory.
wars. The building was abandoned, and since 2013 it has been taken over by
a private group and a part has been transformed into the collective club.
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