A Romanian invented a new word, now it is used all over the world



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Horace Dediu, a Romanian-American analyst, focused on mobile telephony and especially Apple. He coined the term “micromobility”, which refers to the category of transport with small vehicles, writes Business Magazin, quoted by Mediafax.

According to information available online, Horace Dediu is a Romanian-American analyst focused on mobile telephony and, especially, Apple, as well as micromobility.

He is known for his analysis of Apple’s business strategy and his predictions on the evolution of the company. It also offers some podcasts on the topics you studied.

Dediu was born in Dumbrăveni, Romania, and studied in Massachusetts after his parents emigrated to the United States.

He graduated in computer engineering from Tufts University and later earned an MBA in business administration from Harvard University.

He currently lives in Helsinki (Finland).

Horace Dediu is the one who invented the term “micromobility”, which refers to the category of transport with small and light vehicles, usually used at speeds below 25 km / h and driven by users – including electric bicycles -. or not, electric scooters, scooters, etc.

The term was first used by him in a 2017 speech at a Copenhagen technology festival: his idea can be compared to microcomputing, in which the miniaturization of short-distance travel is similar to the miniaturization of microcomputers in the purpose of personal use.

According to Business Insider, Horace Dediu worked for more than eight years at Nokia and is the founder of the asymco.com and micromobility.com platforms.

“Now I am a freelance analyst trying to explain many things, most without success,” he describes himself on his personal LinkedIn profile.

Web Editor: Liviu Cojan

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